Core Insights - Jellycat, a plush toy brand from London, has created a consumer frenzy in multiple cities with its engaging packaging and interactive experiences, appealing to both adults and children [1] - The brand has seen significant popularity, leading to long queues for purchases and unique consumer behaviors such as naming the toys and creating stories around them [1] Consumer Demographics - The primary consumer demographic for Jellycat products is aged between 10 and 35 years [8] - In Kunming, local consumers account for 60% of sales, while 40% are tourists, indicating a diverse customer base [8][10] Product Offerings - Jellycat offers a wide range of plush toys, including themed items for holidays like Halloween, with prices ranging from 299 yuan to 339 yuan for limited edition products [4] - The average price of Jellycat products is above 200 yuan, with a focus on safety and comfort, appealing to a broad age range from infants to adults [11] Sales and Marketing Strategies - The brand adapts its product offerings based on seasonal demands and consumer trends, with a notable increase in wedding-related purchases post-October [6] - Stores frequently experience stock shortages due to high demand, with restocking occurring weekly [8] Unique Consumer Experience - Jellycat enhances the shopping experience through "emotional value services," such as personalized packaging and interactive in-store events, which have proven popular during holidays [19] - Custom embroidery services are available, allowing consumers to personalize their toys, further enhancing emotional attachment to the products [16] Additional Product Lines - Besides Jellycat, stores also feature other popular items, such as signed sports memorabilia and audio products, catering to various consumer interests [18]