JoyIndustrial工业供应链大模型
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拆解京东工业:为什么要把工业品采购变成 “供应链工程”
晚点LatePost· 2025-12-14 04:39
Core Viewpoint - JD Industrial has successfully listed on the Hong Kong Stock Exchange, raising approximately HKD 2.827 billion, marking the addition of another publicly traded company under JD Group [2] Group 1: Company Background and Development - JD Industrial originated from JD's enterprise business, focusing on a one-stop procurement platform for corporate clients, primarily selling IT equipment and office supplies [2] - The company has evolved into the largest MRO (non-production materials) procurement service provider in China, with a market share of 4.1% in 2024, nearly three times larger than the second-largest competitor [4] - JD Industrial serves over 11,000 key industrial enterprises and millions of SMEs across more than 40 sectors, including energy, automotive, steel, and chemicals [3][4] Group 2: Market Opportunity and Challenges - The industrial supply chain in China is fragmented and inefficient, presenting significant opportunities for digital and intelligent solutions to enhance procurement efficiency [3] - Traditional industrial product traders rely heavily on manual operations, while JD Industrial focuses on addressing downstream supply chain management and procurement needs [3][4] Group 3: Business Model and Services - JD Industrial has transitioned from a simple e-commerce platform to a professional industrial supply chain service provider, offering deep consulting services and tailored solutions for clients [5] - The company aims to provide transparent and controllable supply chain management, utilizing four types of digital capabilities: product digitization, procurement digitization, fulfillment digitization, and operational digitization [6] Group 4: Revenue and Client Structure - The majority of JD Industrial's revenue comes from self-operated product sales, projected to grow from CNY 12.9 billion in 2022 to CNY 19.2 billion by 2024, consistently accounting for over 90% of total revenue [7] - The client base has diversified from primarily large clients to include SMEs and C-end users, with the revenue share from SMEs increasing from 28.7% in 2022 to 34.5% in the first half of 2025 [10] Group 5: Product Standardization and Innovation - JD Industrial has developed a standardized product library called "Mercator" to unify various non-standard product names and improve procurement efficiency [13] - The company is leveraging AI and big data through its JoyIndustrial model to enhance product standardization and optimize procurement processes [14][20] Group 6: International Expansion and Support - JD Industrial is actively supporting Chinese enterprises in their international expansion, providing comprehensive procurement and supply chain services tailored to local markets [21] - The company has established a presence in Southeast Asia and is exploring opportunities in Europe, focusing on overcoming challenges related to MRO material procurement for manufacturing enterprises [22][23]