Core Insights - Kia America achieved total sales of 852,155 units in 2025, marking a 7 percent increase from 2024 and surpassing the 800,000 mark for the first time in company history [1][5] - This represents the third consecutive year of record sales for Kia, with retail sales through Kia dealers growing for eight consecutive years, increasing 5 percent year-over-year [1][5] - The brand's U.S. market share reached an all-time high, reflecting strong consumer demand for Kia's diverse model lineup [1][3] Sales Performance - Four models, including Carnival (+44 percent), Sportage (+13 percent), Telluride (+7 percent), and K4 (+1 percent), achieved their best-ever annual sales totals [2][5] - Sales of electrified models increased by 24 percent, while SUV sales rose by 5 percent, both setting new annual sales records [2][5] - The Sportage SUV delivered the best annual performance by a Kia model to date [2] Future Outlook - The company anticipates continued positive momentum into the New Year, supported by the launch of the second-generation Telluride and the new K4 hatchback in the first quarter [3] - Additional new products are expected to contribute to ongoing sales growth [3] Model-Specific Sales Data - Detailed sales figures for various models in 2025 include: - EV9: 15,051 units - EV6: 12,933 units - K4/Forte: 140,514 units - K5: 72,751 units - Soul: 50,133 units - Niro: 31,182 units [4][7] Awards and Recognition - The upcoming 2027 Kia Telluride was named among Newsweek Magazine's 2026 Most Anticipated New Vehicles [6] - The 2026 Kia Sorento received the highest safety rating from the Insurance Institute for Highway Safety, achieving the 2025 TOP SAFETY PICK+ designation [6]

Sales Performance - Hyundai Motor Group's US sales rose slightly by 0.1% year-on-year to 154,308 units in November 2025, despite a 25% tariff on imports from South Korea [1] - Hyundai's sales decreased by 2% to 82,306 units, while Kia's sales increased by 2.7% to 72,002 units [1] Hybrid and Electric Vehicle Sales - Hybrid vehicle sales surged by 49% year-on-year to 36,172 units, offsetting a 59% decline in battery electric vehicle (BEV) sales to 4,618 units due to the withdrawal of BEV tax credits [2] - In the first nine months of the year, the group's US sales rose by 8.1% to 1,673,772 vehicles, with Hyundai's sales increasing by 8.7% to 896,620 units and Kia's by 7.5% to 777,152 units [2] Model Performance - Hyundai's best-selling model year-to-date in the US was the Tucson with 212,037 deliveries, followed by the Elantra sedan with 136,825 units and the Palisade with 112,237 units [3] - Kia's best-selling model year-to-date was the Sportage SUV with 165,954 deliveries, followed by the K4/Forte sedan range with 126,919 units and the Telluride SUV with 111,123 units [4] Market Insights - Hyundai's CEO highlighted the strength of the SUV lineup, noting double-digit growth for models like Tucson, Santa Fe, and Palisade, and a record for hybrid vehicle sales [3] - Kia's head of sales mentioned that the diverse product lineup and growing hybrid portfolio position the company for a third consecutive annual sales record [4]