Core Insights - Hyundai Motor America reported record-breaking total sales of 65,677 units in February 2026, marking a 6% increase compared to February 2025, and achieving the third consecutive month of record total sales [1] - The SUV lineup, including Tucson, Santa Fe, Palisade, and Kona, contributed significantly to sales, with the Palisade family posting a 28% increase in February [1] - Total electrified vehicle sales increased by 56%, with electric vehicles growing by 6% and hybrids surging by 79%, both setting new February records [1] Sales Performance - February 2026 total sales: 65,677 units, up 6% from February 2025 (62,032 units) [1] - Year-to-date sales for 2026 reached 121,301 units, a 4% increase from 2025 [1] - Notable model performances include: - Palisade: 10,025 units sold, up 28% year-over-year - Santa Fe: 11,344 units sold, up 19% year-over-year - Tucson: 17,277 units sold, up 6% year-over-year [1] Electrified Vehicle Performance - Total electrified vehicle sales reached 22,357 units, a 56% increase year-over-year [1] - IONIQ 5 led the charge for electric vehicles, achieving new February highs in both retail and total volume [1] - Hybrid electric vehicle (HEV) sales surged by 79%, showcasing strong consumer response to Hyundai's electrified offerings [1] Awards and Recognition - Hyundai received multiple awards, including: - Four 2026 PARENTS Best Family Cars Awards for IONIQ 5, Palisade, Palisade Hybrid, and IONIQ 9 [2] - 2026 MotorWeek Drivers' Choice Award for Best Large Utility for the redesigned Palisade [1] - Best Family Car of 2026 by Cars.com for Santa Fe [1] - Best Performance EV by Car Talk for IONIQ 5 N [1] - The 2026 Palisade Hybrid won Edmunds' Top Rated Best of the Best award [2]

Core Viewpoint - Hyundai is recalling hundreds of thousands of Palisade SUVs due to potential airbag deployment issues, which do not meet federal safety standards [1][5] Group 1: Recall Details - The recall affects Palisade vehicles from model years 2020 to 2025, specifically concerning the side curtain airbags for third-row occupants that may deploy improperly in a crash [1] - The National Highway Traffic Safety Administration (NHTSA) is overseeing the recall and has indicated that a remedy is under development, with owner notification letters expected to be mailed in mid-March [2] Group 2: Additional Recalls - Hyundai has also issued a separate recall affecting over 41,000 vehicles due to a software error in the instrument panel display, which impacts the visibility of critical safety information [3] - This additional recall includes certain 2025 to 2026 model-year vehicles such as the Tucson Hybrid, Ioniq 5, and others, which also do not meet federal safety rules [4]

Core Insights - Hyundai Motor America achieved its fifth consecutive year of record annual retail sales and third straight year of record total sales in 2025, with December sales reaching 78,930 units, a 1% increase from December 2024, marking the best-ever December results [1][8]. Sales Performance - In December 2025, hybrid total sales surged by 71%, setting a new all-time monthly record, with models like Elantra, Santa Fe, Sonata, Tucson, and Palisade HEVs leading the sales [3]. - Despite a slight 1% dip in Q4 sales, Hyundai demonstrated strong momentum, with record Q4 total sales for Santa Fe, Tucson, and Palisade, and HEV category sales up 52% on the quarter [4]. - For the year 2025, Hyundai sold 772,712 vehicles, achieving its best-ever annual retail sales for the fifth consecutive year, while total sales reached 901,686 vehicles, establishing a record for the third straight year [5]. Model Performance - The core SUV lineup, including Tucson, Santa Fe, and Palisade, continued to drive double-digit growth, with retail sales up 8% and total sales up 10% combined [3]. - Specific model performances included: - Elantra: 11,375 units sold in December 2025, a 2% decrease from December 2024 [11]. - Ioniq 5: 2,279 units sold in December 2025, a 50% decrease from December 2024 [11]. - Palisade: 11,692 units sold in December 2025, a 14% increase from December 2024 [11]. - Santa Fe: 14,440 units sold in December 2025, an 8% increase from December 2024 [11]. - Tucson: 22,193 units sold in December 2025, a 10% increase from December 2024 [11]. Industry Recognition - Hyundai Motor Company was named one of the 'World's Best Companies 2025', ranking 33rd out of 1,000 organizations in TIME and Statista's list [9]. - The company received 21 IIHS Top Safety Awards, including 10 for Hyundai models, reaffirming its leadership in automotive safety [9]. - The all-new Palisade Hybrid was recognized in Car and Driver's 10Best Trucks and SUVs list for 2026, and it was named Best Midsize Three-Row SUV by Car Confections [9][10].

Sales Performance - Hyundai Motor Group's US sales rose slightly by 0.1% year-on-year to 154,308 units in November 2025, despite a 25% tariff on imports from South Korea [1] - Hyundai's sales decreased by 2% to 82,306 units, while Kia's sales increased by 2.7% to 72,002 units [1] Hybrid and Electric Vehicle Sales - Hybrid vehicle sales surged by 49% year-on-year to 36,172 units, offsetting a 59% decline in battery electric vehicle (BEV) sales to 4,618 units due to the withdrawal of BEV tax credits [2] - In the first nine months of the year, the group's US sales rose by 8.1% to 1,673,772 vehicles, with Hyundai's sales increasing by 8.7% to 896,620 units and Kia's by 7.5% to 777,152 units [2] Model Performance - Hyundai's best-selling model year-to-date in the US was the Tucson with 212,037 deliveries, followed by the Elantra sedan with 136,825 units and the Palisade with 112,237 units [3] - Kia's best-selling model year-to-date was the Sportage SUV with 165,954 deliveries, followed by the K4/Forte sedan range with 126,919 units and the Telluride SUV with 111,123 units [4] Market Insights - Hyundai's CEO highlighted the strength of the SUV lineup, noting double-digit growth for models like Tucson, Santa Fe, and Palisade, and a record for hybrid vehicle sales [3] - Kia's head of sales mentioned that the diverse product lineup and growing hybrid portfolio position the company for a third consecutive annual sales record [4]

Group 1 - Hyundai plans to introduce a midsize pickup truck to its U.S. lineup, aiming for a pre-2030 launch date [4] - The automaker aims to double its hybrid offerings to over 18 models by 2030, with hybrids for its Genesis luxury brand debuting next year [6] - Hyundai targets 80% of models sold in the U.S. to be assembled domestically as part of its 2030 product roadmap [1][2] Group 2 - The company has set a goal of achieving 5.5 million total global sales and 3.3 million electrified-vehicle sales by 2030 [2] - Hyundai will begin sales of extended-range electric vehicles (EREVs) in 2027, with a range exceeding 600 miles (960 km) [7] - The N performance brand will expand to more than seven models by 2030, including an N version of the Ioniq 6 BEV sedan [8]