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刘强东185亿豪赌欧洲市场,这步棋能成吗?
Sou Hu Cai Jing· 2025-07-26 09:52
Group 1 - Liu Qiangdong is making a significant move by offering 18.5 billion RMB to acquire the German consumer electronics retailer Ceconomy, which has caused a stir in the business community [1][3] - Ceconomy operates well-known brands like MediaMarkt and Saturn, with over 1,000 stores across Germany, France, and Spain, attracting more than 2.2 billion customers annually and boasting over 43 million loyal customers [3] - The acquisition offer values Ceconomy at approximately 2.2 billion euros, representing a 22.7% premium over its previous closing price, indicating a strong commitment to entering the European market [3] Group 2 - JD.com has been expanding its presence in Europe since 2022, with initiatives like the launch of "super warehouse store" Ochama in the Netherlands and the trial operation of its online brand Joybuy in London set for April 2025 [3] - The complex ownership structure of Ceconomy poses challenges for the acquisition, with major shareholders hesitant to sell their stakes, which could complicate the process [3] - The competitive landscape in the domestic e-commerce market is pushing major players like JD.com, Alibaba, and Pinduoduo to seek opportunities overseas, with JD.com's substantial investment aimed at securing a foothold in this "overseas racing competition" [3][4]