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Birkin手袋受美国消费者追捧,爱马仕三季度销售增长9.6%
美股IPO· 2025-10-22 11:33
Core Insights - Hermès has demonstrated strong performance in the luxury goods sector, with third-quarter sales growth of 9.6% to €3.88 billion (approximately $4.52 billion), slightly exceeding analyst expectations of 9.3% [4] - The company’s strategy of managing product scarcity has allowed it to remain resilient amidst a cooling demand for high-end goods and concerns over tariffs [5] - The U.S. market showed particularly robust growth, with a quarterly revenue increase of 14.1%, alleviating fears regarding the impact of tariff policies on consumer spending [4][5] Group 1: Financial Performance - Hermès reported a third-quarter revenue of €3.88 billion (approximately $4.52 billion), reflecting a 9.6% increase year-over-year [4] - The U.S. market's revenue growth of 14.1% was a standout performance, surpassing expectations and contributing to overall positive sentiment in the luxury sector [4][5] - The core business segment of leather goods and saddlery saw a sales increase of 13.3%, although this was slightly below expectations [5] Group 2: Market Trends - There are signs of improvement in the Chinese market, with a "slight improvement" noted in the third quarter, attributed to stabilizing real estate prices and positive stock market trends [7] - Hermès' CFO indicated that Chinese consumers account for about one-third of global luxury goods sales, highlighting the importance of this market [7] - The overall sentiment in the luxury goods industry is cautiously optimistic, with other major brands like LVMH also reporting similar recovery signs [7]
Birkin手袋受美国消费者追捧,爱马仕三季度销售增长9.6% | 财报见闻
Hua Er Jie Jian Wen· 2025-10-22 07:02
爱马仕国际延续了其在奢侈品行业的强劲表现,第三季度销售额实现稳健增长,Birkin手袋继续吸引着 愿意一掷千金的富裕消费者。 爱马仕周三发布的财报显示,按固定汇率计算,第三季度收入增长9.6%,至38.8亿欧元(约45.2亿美 元),略高于分析师预期的9.3%增幅。包括美国在内的地区表现尤为突出,该地区季度收入增长 14.1%,超出预期,缓解了市场对特朗普政府关税政策将冲击消费的担忧。 爱马仕首席财务官Eric du Halgouet在电话会议上表示,美国市场的强劲增长涵盖了各个品类,门店客流 量稳步提升。他补充称,除了5月为应对关税影响而进行的一次性涨价外,爱马仕并未在美国再次调高 价格。 这种策略使爱马仕免受那些在疫情后早期繁荣年份之后缩减开支的普通奢侈品消费者的影响。其核心业 务部门皮具和马具销售增长13.3%,包括经典的Birkin、Constance和Kelly等款式,该部门占公司年销售 额的近一半,但表现略低于预期。 中国市场出现改善 爱马仕财务总监Eric du Halgouet在电话会议上向记者表示,大中华区在第三季度可以看到"轻微的改 善",他指出大城市房地产价格趋于稳定以及股市呈现积极趋势 ...