Summary of Yankershop Food Conference Call Company Overview - **Company**: Yankershop Food (002847.SZ) - **Industry**: Snack Food Industry Key Takeaways Long-term Ambition - Yankershop aims to become a world-class snack brand within the next 5-10 years, focusing on Chinese-style flavor snacks such as konjac and tofu, with aspirations to achieve global brand recognition similar to iconic brands like Oreo [1][9] Growth Curves 1. **Core Growth Curve**: - Focus on Chinese flavor snacks, particularly through the "Da Mo Wang" brand and konjac & tofu products, with konjac projected to reach Rmb30-50 billion in retail sales [1][9] 2. **Secondary Growth Driver**: - High-protein diet products, including eggs and quail eggs, with expected sales growth of 30% in 2025 [9][10] 3. **Health-Conscious Products**: - Targeting health-conscious consumers with products like dried fruits [9][10] Operational Outlook for 2026 - **Category Expansion**: - SKUs will expand from konjac-only to include tofu [2] - **Raw Material Cost Reduction**: - Prices expected to fall to Rmb40-50k/ton from Rmb70-80k/ton in the next 2-3 years, aiding in cost reductions [2] - **Net Profit Margin (NPM) Improvement**: - Expected improvements driven by favorable product mix, production efficiency, and channel structure optimization, despite increased marketing expenditures [2] Marketing and Execution Strategies - **Brand Ambassador**: - Appointment of Wang Yibo to enhance brand awareness for "Da Mo Wang" [11] - **Online Marketing**: - Engagement with over 10,000 top streamers on Douyin to boost consumer awareness [11] - **Distributor Optimization**: - Focus on large partners and elimination of inefficient distributors, currently maintaining less than 1,000 distributors [11] Channel Strategies - **Wholesales-Packaged Channel**: - Fastest growing channel, with expectations for konjac products to constitute 70% of sales in this channel by 2025 [14] - **E-commerce Optimization**: - Streamlining product structure to improve profit margins and expanding online retail points by 100K-200K annually [14] International Expansion Plans - **Global Market Entry**: - Plans for international expansion of konjac, quail eggs, and dried mango, with M&A as a primary strategy for entering overseas markets [10][11] - **Supply Chain Focus**: - Emphasis on Southeast Asia supply chain for capacity ramp-up during international expansion [10] Financial Outlook - **Revenue Projections**: - Expected revenue growth from Rmb5.3 billion in 2024 to Rmb7.6 billion by 2027 [17] - **CAPEX Plans**: - Rmb200 million allocated for production scale-up and automation in 2026 [15] - **Price Target**: - 12-month price target set at Rmb87, representing a 25.2% upside from the current price of Rmb69.47 [17] Risks - **Competitive Landscape**: - Increased competition in the snacking industry, particularly from private labels [16] - **Market Dynamics**: - Potential slower-than-expected pace of snack discounters opening and higher raw material costs [16] Conclusion Yankershop Food is positioning itself for significant growth in the snack food industry through strategic product development, marketing initiatives, and international expansion plans, while also addressing potential risks associated with competition and market dynamics.

Investment Rating - The report indicates a preference for Beverage, followed by Pet Foods, Beer, and Dairy, with specific stock ideas highlighted for Eastroc, Tingyi/CR beverage, and Tsingtao-H [9][10]. Core Insights - The industry is experiencing a bumpy recovery in demand, particularly in the spirits, beer, and dairy sectors, with recent policy changes impacting consumption sentiment [1][3]. - Emerging channel shifts, such as instant shopping and discounter channels, are gaining traction, although their overall contribution to the staples universe remains small [1][8]. - Profitability resilience is supported by cost deflation and agile investment strategies, with companies focusing on margin visibility amid muted demand trends [1][9]. Demand Recovery - The demand recovery in Q2 has been lackluster, with notable declines in spirits and dairy products, while beer performance varies across brands [2][11]. - Retail performance has been conservative, with spirits and dairy showing year-over-year declines, particularly in the upper mid-end segments [2][11]. - The beverage sector shows solid volume momentum, although mixed performance is noted across brands [2][11]. Policy Impact - Recent policy tightening on alcohol consumption has created headwinds for spirits and beer companies, particularly affecting high-end catering and on-trade consumption [3][6][34]. - The government has implemented regulations prohibiting the serving of alcoholic drinks during working meals, impacting consumption sentiment during peak seasons [3][6][34]. Emerging Trends - There is a notable shift towards discounter channels and instant shopping platforms, with companies customizing products to meet rising demand [8][10]. - The pet food and beverage categories are experiencing positive product cycles, contributing to growth despite overall market challenges [7][41]. Pricing and Cost Trends - Pricing pressures persist across various sectors, with dairy and beverages introducing more value-for-money products in response to declining raw milk prices [12][36]. - Cost benefits from declining commodity prices are expected to support margin resilience across multiple sectors, including beer and dairy [7][12]. Company Performance - Companies like Yili and Mengniu are facing weak demand trends in UHT liquid milk, while fresh milk and chilled yogurt categories are performing better [38]. - CR Beer and Chongqing Brewery are focusing on in-home consumption and premiumization strategies to counteract weak on-trade demand [35][40]. - The pet food sector remains strong, with companies like China Pet expecting significant year-over-year growth driven by new product launches [41].