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2025年智能驾驶产业进程展望
Di Yi Cai Jing· 2025-04-29 10:14
Industry Development - The smart driving industry is analyzed from three dimensions: automakers, industry policies, and business models [1] - The development stages of the industry can be summarized as follows: L3 smart driving technology is expected to boost automaker sales between 2025-2027, with 2025 potentially marking a penetration rate inflection point for L3 [1][8] - By 2027, L3 penetration rates in China are projected to reach 50%-80%, leading to the first round of eliminations among domestic brands [1] Consumer Acceptance - Consumer acceptance of smart driving is expected to increase as urban NOA (L3 smart driving core experience) becomes more widespread, making it a key consideration for car purchases [1] - The introduction of Robotaxi (L4 smart driving core experience) is anticipated to revolutionize consumer perceptions of transportation, offering faster, safer, and more comfortable travel options [1] Payment Willingness - Tesla's paid rate in North America is low when converted to local data, while domestic automakers generally include autonomous driving in vehicle prices [2] - Future payment willingness may manifest in improved sales for models with balanced self-driving performance and cost, as well as enhanced ride-hailing experiences [2] L3 Application and Commercialization - Currently, L3 applications are primarily focused on B-end scenarios, with nine automakers involved in the initial L3 application consortium [3] - The commercial value identified includes L3 dedicated routes from Hong Kong to Shenzhen and airport connections, primarily serving high-end customers [3][20] Technical Aspects - The relationship between V2X and L3 is noted, with the first batch of nine automakers not supporting V2X, although supporting V2X may enhance government recognition [4][18] - The development paths for smart driving technology include "single vehicle intelligence" and "vehicle-road-cloud collaboration," both of which are expected to promote technological advancement [6] Market Trends - The overall penetration rate of smart driving (L2 to L3) is expected to rise significantly, with L2 and above penetration rates increasing from 55.8% to 60.2% from March 2024 to March 2025 [8][10] - The sales volume of vehicles equipped with L2 and above smart driving features is projected to grow by 47% year-on-year [8] Policy Development - The policy focus is shifting from promoting road testing to practical applications, with over 50 provinces and cities in China having released implementation details for autonomous driving [14][15] - The government is expected to gradually open up regulations for smart driving vehicles, including passenger transport and personal use [16][17] Business Model Evolution - The commercial landscape is evolving with a focus on the number of vehicles deployed, daily order volumes, and operational costs [20] - The L3 approval process is currently limited to B-end applications, with expectations for future expansion to C-end applications as technology matures [20][21]