Group 1 - The luxury brand Louis Vuitton (LV) is set to open its first beauty store in Nanjing, China, rather than in first-tier cities like Beijing or Shanghai, indicating a strategic choice based on the strong consumer spending power in Nanjing [1] - Nanjing Deji Plaza is projected to achieve a record sales revenue of 24.5 billion yuan in 2024, while Beijing SKP, the long-time leader in high-end retail, is expected to see a 17% decline in sales to 22 billion yuan [1] - LV's new beauty store will operate more like a boutique rather than a traditional department store counter, ensuring brand consistency and customer experience through direct brand management [1] Group 2 - LV recently announced the launch of its beauty line, LA BEAUTÉ LOUIS VUITTON, with a collection set to debut in Fall 2025, including 55 lipsticks, 10 lip balms, and 8 eyeshadow palettes [2] - The beauty segment is one of the few bright spots for LVMH, with the perfume and cosmetics division and Sephora's retail segment being the only two areas projected to show positive growth in 2024 [2] - Although LVMH does not disclose specific revenue figures for its beauty brands, third-party data suggests that Dior's beauty business generated approximately 2.1 billion euros in 2021, accounting for about 35% of its total sales [2] Group 3 - LVMH's Q1 2025 financial report showed a revenue of 20.31 billion euros, a slight decline of 2% year-on-year, falling short of analyst expectations for a 2% growth [3] - The decision to expand into the beauty sector is seen as a strategic response to the changing consumption behavior of high-net-worth individuals and a positive outlook for the high-end beauty market [3]