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文化魅力+创意赋能,中国潮玩掀起全球文娱新浪潮
Xin Hua Wang· 2025-06-24 02:29
Core Insights - The rise of Chinese潮玩 (trendy toys) is transforming into a global phenomenon, driven by the strength of "Made in China" and cultural appeal [1][2][6] Group 1: Market Performance - In 2024, Pop Mart reported a revenue of 7.97 billion RMB in mainland China, a year-on-year increase of 52.3%, while overseas and Hong Kong, Macau, and Taiwan revenue reached 5.07 billion RMB, growing by 375.2% [3] - The Southeast Asian market saw a remarkable revenue growth of 619.1%, with North America and other regions also experiencing significant increases of 556.9% and 310.7% respectively [3] - MINISO's first global MINISO LAND store in Shanghai achieved a sales record of 12.03 million RMB in its first month of trial operation [3] Group 2: Supply Chain and Production Advantages - The efficiency of China's supply chain is highlighted, with a typical delivery time of 3 to 7 days for domestic markets and 20 to 30 days for overseas markets, significantly faster than other countries [4] - Chinese潮玩 companies can respond quickly to market demands, with new products designed and launched within two weeks [4] Group 3: Cultural Impact and Consumer Trends - The潮玩 industry is becoming a universal social language, with products serving as a medium for self-expression and social interaction among global youth [6] - The concept of "interest consumption" is gaining traction, reflecting a shift from material to emotional and cultural needs as GDP per capita rises [6][7] - The global acceptance of Chinese潮玩 is seen as a recognition of Chinese aesthetics and culture by the younger generation worldwide [7]