LABUBU搪胶毛绒盲盒

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“海关大战假布布”屡登热搜的背后
Nan Jing Ri Bao· 2025-07-21 23:53
Core Viewpoint - The article highlights the ongoing battle against counterfeit "LABUBU" products in China, emphasizing the challenges of intellectual property protection in the booming collectible toy market [1][3][5]. Group 1: Customs Actions - Nanjing Lukou Airport Customs recently seized 19,400 suspected counterfeit "LABUBU" toys, which were found to infringe on the copyright of Beijing Pop Mart Cultural and Creative Co., Ltd [1][3]. - Customs across China have been actively targeting counterfeit "LABUBU" products, with significant seizures reported, including 952 toys at Beijing Daxing Airport and 20,599 items at Gongbei Customs [3][4]. - The term "LAFUFU" has emerged to refer to fake "LABUBU" products, highlighting the prevalence of counterfeit goods in the market [4]. Group 2: Market Trends and Challenges - The collectible toy market in China has seen a surge, with exports of dolls and animal toys exceeding 10 billion yuan in the first four months of the year, marking a 9.6% increase [5]. - In the first half of the year, customs authorities seized 11,000 batches and 38.675 million items suspected of infringement, including counterfeit "LABUBU" products [5]. - The rise of counterfeit goods is linked to the increasing demand for limited-edition toys and collectibles among younger consumers, leading to a new wave of smuggling and illegal sales [5][6]. Group 3: Brand and Manufacturer Response - Industry experts suggest that legitimate manufacturers should take proactive measures to enhance supply chain management and optimize production to reduce the market for counterfeit products [7]. - Despite efforts to increase anti-counterfeiting measures, such as adding security features, the demand for "LABUBU" products continues to outpace supply, leading to persistent challenges for the brand [7]. - The company is exploring advanced solutions, such as chip implantation, to improve product verification and combat counterfeiting effectively [7].