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雷军“悔棋”背后,存储市场的涨价潮也是窗口期
Bei Jing Shang Bao· 2025-10-30 14:52
Core Viewpoint - The pricing strategy of REDMI has faced challenges due to rising costs in the supply chain, leading to a price adjustment for the K90 series smartphones, highlighting the impact of global supply chain dynamics on product pricing [1][2]. Group 1: Pricing and Cost Dynamics - REDMI's K90 series initially announced a high price for the 12GB+512GB version, which was met with public backlash, prompting a price reduction shortly after the launch [1]. - The increase in storage costs has been attributed to supply chain pressures, particularly from major suppliers like SK Hynix and Samsung, which have prioritized high-end products over consumer-grade chips [2][8]. - Market research indicates that DRAM prices are expected to rise significantly, with projections of an 18%-23% increase in the coming quarters, reflecting ongoing supply constraints [2][9]. Group 2: Market Trends and Opportunities - The current price surge in storage chips is driven by a supply-demand imbalance, exacerbated by the AI revolution, which has increased demand for storage solutions across various sectors [8][10]. - Domestic storage companies are positioned to benefit from this market shift, as the demand for high-performance storage solutions opens new opportunities for growth and innovation [10][11]. - The storage industry is anticipated to enter a "super cycle," with market size projections reaching $300 billion by 2027, indicating a robust growth trajectory [9]. Group 3: Company Performance and Growth - Companies like Samsung and SK Hynix reported record earnings in Q3, with significant year-over-year growth in revenue and operating profit, underscoring the strong demand for storage products [6][7]. - Domestic firms such as Jiangbolong have shown remarkable financial performance, with substantial increases in revenue and net profit, reflecting their ability to capture market opportunities amid rising prices [13][14]. - Jiangbolong's advancements in self-developed technology and successful penetration into international markets exemplify the potential for domestic companies to challenge established players in the storage industry [15][16].