Core Viewpoint - Guangzhou Ruoyuchen Technology Co., Ltd. (hereinafter referred to as "Ruoyuchen") has submitted an application for H-share listing on the Hong Kong Stock Exchange, marking a strategic transition from a global brand digital empowerment provider to a technology-driven brand platform with a focus on consumer-centricity and brand incubation capabilities [1][12]. Group 1: Business Growth and Strategy - Ruoyuchen has experienced rapid growth in revenue and net profit for three consecutive years, with a strategic shift towards self-owned brands, particularly the brand "Zhanjia," which achieved revenue of 603 million yuan in the first half of 2025, a year-on-year increase of 242.42% [2][12]. - The company has successfully identified and capitalized on the structural changes in consumer demand, shifting focus from mere functionality to understanding consumer preferences, leading to the creation of high-end cleaning products and dietary supplements [2][7]. Group 2: Brand Performance - The brand "Zhanjia" is projected to have a compound annual growth rate (CAGR) of 72.6% in retail sales from 2022 to 2024, making it the fastest-growing participant in the Chinese household cleaning industry [3]. - "FineNutri," another self-owned brand, rapidly achieved over 500 million yuan in retail sales within 12 months, showcasing its strong market presence [3][11]. Group 3: Marketing and Sales Strategy - Ruoyuchen employs a "full-channel resonance + content-driven" approach, leveraging insights into consumer behavior across various platforms, particularly Douyin, to enhance brand visibility and sales conversion [8][11]. - The company has established a comprehensive operational system on Douyin, integrating self-broadcasting, KOL collaborations, and short video distribution to effectively accumulate and retain brand users [8][11]. Group 4: Future Plans and Global Strategy - The upcoming listing in Hong Kong is aimed at enhancing capital strength, competitiveness, and international brand image, while also exploring overseas markets, particularly in Southeast Asia, for brand localization and strategic acquisitions [12][13]. - Ruoyuchen plans to build a multi-brand matrix centered on "quality," "self-pleasure," and "health," while continuously exploring new technologies and materials to provide diverse consumer experiences [12][13].

Core Insights - The company reported strong revenue and profit growth in the first half of 2025, with operating income reaching 1.319 billion yuan, a year-on-year increase of 67.55%, and net profit attributable to shareholders of 72 million yuan, up 85.60% [1] - The self-owned brand business showed robust growth, generating 603 million yuan in revenue, a significant increase of 242.42%, accounting for 45.75% of total revenue [1] - The brand management business also performed well, with revenue of 335 million yuan, up 52.53%, while the agency operation business generated 380 million yuan, with a nearly 10 percentage point increase in gross margin compared to the same period last year [1][8][9] Self-Owned Brand Growth - The brands LYCOCELLE and FineNutri continued to experience strong growth, with LYCOCELLE achieving 444 million yuan in revenue, a 157.11% increase [2] - New product launches and collaborations contributed to sales, with significant sales increases during promotional events [3][4] Brand Management and Agency Operations - The brand management business focused on health and personal care, achieving notable sales growth for partner brands during promotional periods [8] - The agency operation business demonstrated improved efficiency, with a 39% increase in GMV for the Saiyi brand and significant sales growth for other partner brands [9] Digital Transformation and Talent Development - The company accelerated its digital transformation, leveraging AI technologies to enhance business processes and improve efficiency [10] - A focus on talent development was emphasized, with efforts to build a skilled workforce to support the company's multi-channel strategy and innovation [13] Future Outlook - The company plans to continue developing its self-owned brands, brand management, and agency operations, aiming to explore new opportunities in the health and personal care sectors [13]