Core Insights - The rise of emotional consumption in China is driven by consumers willing to pay for happiness, leading to the emergence of a new economic industry chain [2] - The emotional economy is expected to grow significantly, with the core market projected to exceed 100 billion yuan by 2025 [4] Group 1: Key Consumer Demographics - The primary consumer groups in emotional consumption include Generation Z, single individuals, and the elderly, all facing significant life or psychological pressures [5][6] - Generation Z favors trendy and personalized products like blind boxes and virtual idols, while single individuals seek emotional fulfillment through pets and convenient products [7] - The elderly focus on health, wellness, and emotional companionship, showing a strong demand for health products and services [7] Group 2: Market Dynamics and Challenges - Emotional consumption is characterized by a need for "emotional resonance" and "commercial viability," with a focus on understanding user needs [8] - There are concerns about "pseudo-demand" and market sustainability, as some emotional products suffer from poor quality and lack of long-term appeal [9] Group 3: Industry Trends and Innovations - The toy industry, particularly in Guangdong, is transitioning from manufacturing to creative design, with emotional value being a key competitive factor [10][11] - Policies in cities like Dongguan and Guangzhou are supporting the development of the toy industry, emphasizing innovation and emotional design [13] - The pet economy is a significant segment of the emotional economy, with increasing demand for pet-related services and products driven by urbanization and changing demographics [16][19] Group 4: Future Outlook - The emotional economy is expected to evolve with a greater emphasis on technology integration, such as AI and the metaverse, enhancing consumer emotional experiences [20][21] - The sports and outdoor sectors are also seen as having strong investment potential, driven by increasing health awareness and government initiatives [22]