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潮宏基(002345) - 002345潮宏基投资者关系管理信息20250826
2025-08-26 07:06
Group 1: Company Overview and Performance - The company has launched high-weight series products, such as "Zhenjin Zhenzuan" and "Fanghua," which have increased the average transaction value [2] - The company aims to enhance brand product strength and maintain a leading position in the industry by focusing on non-heritage flower silk and ancient craftsmanship [2] Group 2: Product Development Highlights - The company has expanded its product advantages by focusing on core customer preferences, introducing unique products like "Flower Silk • Xianyue" and "Flower Silk • Haitang" [3] - The company has added four new IP licensed products, making it the jewelry brand with the most IP images in the industry [3] Group 3: Brand Promotion Strategies - The brand promotion strategy centers around "Imagining the East • Reviving Intangible Heritage," with comprehensive marketing efforts led by brand ambassador Song Yi [4] - The company has hosted multiple themed events in key stores, resulting in significant sales growth and brand exposure [4] Group 4: Online Business Performance - The online sales subsidiary reported a net profit increase of 70.64% year-on-year, despite no growth in sales [5] - The company plans to enhance integrated operations between online and offline channels to improve overall efficiency [6] Group 5: Store Expansion and International Strategy - As of the end of August 2025, the total number of stores reached 1,540, with a net increase of 72 stores since the beginning of the year [6] - The company has successfully opened stores in Malaysia, Thailand, and Cambodia, exceeding expectations in international expansion [6]