以约15亿欧元现金收购PUMA SE29.06%股权，交易完成后将成PUMA单一最大股东 本文为IPO早知道原创 作者｜ 苏打 微信公众号｜ipozaozhidao 据IPO早知道消息，1月27日，安踏集团（02020.HK）发布《2025年第四季度及全年最新运营表 现》公告。 公告显示，在总营收近800亿的规模上，安踏集团第四季度流水实现高单位数增长，全年实现低双位 数增长。在复杂多变的宏观经济环境和激烈竞争的运动消费市场中，安踏凭借清晰的多品牌战略、全 球化布局以及对细分人群需求的精准把握，展现出强劲的增长韧性。 （来源：港交所公告文件） 公告数据显示，安踏集团2025年整体经营韧性凸显，核心安踏品牌全年零售金额录得低单位数正增 长，在跑步、篮球等专业品类及高端科技产品线的带动下，表现持续领先行业。 其中，FILA品牌全年实现中单位数正增长，通过"ONE FILA"战略深化高端运动时尚定位，品牌焕 新成效显著；迪桑特更是突破百亿流水，成为集团又一核心增长引擎。尽管第四季度受暖冬气候、春 节递延等短期因素影响，集团仍实现高单位数流水增长，库存健康度与零售折扣率维持合理水平，供 应链与全渠道运营能力进一步夯实 ...

Core Insights - Anta Sports achieved record high performance in the first half of 2025, with revenue increasing by 14.3% year-on-year to RMB 38.54 billion, marking 12 consecutive years of growth and maintaining the top position in the Chinese market for four years [1] - The company emphasizes a strategy of "single focus, multi-brand, globalization" to meet diverse consumer needs and accelerate its global expansion [1] Group Performance - Anta brand revenue grew by 5.4% year-on-year to RMB 16.95 billion, outperforming the industry average [1] - The brand's strategy focuses on "mass positioning, professional breakthroughs, and brand elevation," enhancing its influence among younger consumers [1] Retail Innovation - Anta is advancing retail innovation by upgrading five new store formats and deepening its presence in Southeast Asia, with plans for a flagship store in Beverly Hills, Los Angeles [2] - FILA brand revenue increased by 8.6% year-on-year to RMB 14.18 billion, leading industry growth and enhancing retail service and channel image [2] Multi-Brand Strategy - Other brands under Anta saw a significant revenue increase of 61.1% year-on-year to RMB 7.41 billion, showcasing the company's strong multi-brand management capabilities [3] - Descente and Kolon performed exceptionally well, with Descente maintaining the top brand power in the high-end skiing segment [3] Strategic Partnerships - Anta announced a joint venture with South Korean fashion group MUSINSA, with Anta holding 40% and MUSINSA 60%, to develop the MUSINSA brand in China [4] Acquisition Strategy - Anta's acquisition strategy focuses on brands with strong value and potential, aiming to enhance brand value through strategic restructuring and investing in high-potential emerging brands [5]