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MINISO平衡净润系列洁面产品
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名创优品发力自研护肤品类,联合多个知名研发集团重塑护肤“质价比”
Group 1 - The core viewpoint of the news is the strategic partnership between MINISO and COSMAX, focusing on innovation and technology in the skincare sector through the establishment of a joint laboratory [1][5]. - The collaboration aims to address the increasingly refined consumer demands for skincare products, emphasizing safety, user experience, and skin compatibility [3]. - The joint laboratory will concentrate on research directions such as "moderate cleansing" and "skin-specific customization," leading to the development of the "MINISO Balance Cleansing Series" products, which have received positive consumer feedback [3][5]. Group 2 - COSMAX, founded in 1992 in South Korea, is recognized for its R&D capabilities and production technology, enhancing the quality and reputation of skincare products developed through this partnership [5]. - In 2022, MINISO collaborated with experts from Shanghai Jiao Tong University School of Medicine to research mechanisms related to sensitive skin and pigmentation, resulting in the launch of products like Vitamin B5 Soothing Cream and Whitening Essence [6]. - By early 2025, MINISO plans to launch the "High Mountain Source Centella Asiatica Special Care Series," developed in collaboration with Jinan University, targeting sensitive skin and post-aesthetic treatment care [8]. Group 3 - The partnership aims to create a robust "industry-academia-research" innovation mechanism, allowing for rapid market response and precise supply while maintaining quality standards [10]. - MINISO's founder emphasizes the importance of returning to the essence of retail, focusing on serving consumer desires for a better life, which is reflected in the company's commitment to developing high-quality skincare products [10].