是谁在悄悄把「白」设为夏日关键词? 调查显示，年轻人普遍认为， 「白」的重要性，值得一个7分! 并且随着年龄+1岁，美白需求+1级! 7 / 美白真心话大揭秘 没有地域时差, 也没有年龄门槛, 姐妹们都在为「再白一点」上头。 但如果搞「激进美白学」 , 敏敏肌可就有话说了 ...... 美白需求大起底 00后 6.95分 95后 6.95分 90后 6.84分 线城市 7.00分 6.82分 新一线城市 6.73分 线城市 -四线 7.06分 及以下城市 注:满分10分 你皮肤是否会过敏? 完全不 28.5% 偶尔 60.3% 经常 11.2% 调查显示，仅有3成天选之子从未红脸。 1成高敏选手，日夜在烂脸边蹦迪, 剩下6成大众， 也是稍不留神就触发「敏敏开关」。 敏感肌想白,先得问脸答不答应。 于是，不同年龄层在挑选护肤品时， 也为产品提出了个性化的需求- 不同年龄层最关心的护肤品功效 · 抗痘祛痘 00后 48.7% 95后 33.3% | 7UID | | | 25.170 | | --- | --- | --- | --- | | 00后 | 保湿补水 | 控油、调节 | 提亮肤色 去黄美白 | | ...

Group 1 - The Urumqi Market Supervision Administration has taken action against false advertising and illegal sales practices to protect the rights of the elderly [1][2] - A case involving a company selling food products with false claims about health benefits was penalized with a fine of 2,000 yuan for violating advertising laws [1] - The company was found to have made misleading claims about the efficacy of its products, including claims of activating cells and improving immunity [1] Group 2 - A supermarket was penalized for using medical terminology in the packaging of saffron and selling unregistered special cosmetics [2][3] - The products involved included saffron with misleading health claims and a lavender whitening essence that was not registered as a special cosmetic [3] - The total value of the involved products was 675 yuan, and the actions violated multiple regulations regarding advertising and cosmetic management [3]

Core Viewpoint - The beauty industry is experiencing a cyclical trend, shifting from "all-in-one" products to specialized efficacy and back to multi-functional products, indicating a potential evolution in consumer behavior towards more rational and simplified choices [1][3][28]. Group 1: Trends in Skincare - The skincare market is witnessing a significant trend towards "multi-functional" products, particularly in serums and sunscreens, with brands increasingly promoting the concept of "one bottle for multiple effects" [3][10]. - Serums are evolving from targeting single skin issues to offering combined benefits such as anti-aging, whitening, and repair, with products like Proya's dual anti-aging serum exemplifying this trend [4][6]. - The traditional boundaries between sensitive skin care and advanced efficacy are being blurred, with brands launching multi-functional products specifically designed for sensitive skin, such as Winona's silver core cream [8][16]. Group 2: Innovations in Sunscreen - Sunscreen products are transitioning from basic UV protection to "skincare-grade" experiences, incorporating multiple skincare benefits while maintaining high SPF [10][12]. - The combination of "sunscreen + whitening" is a prominent trend, with brands like Mentholatum and Lancaster launching products that emphasize dual certification for efficacy [12][14]. Group 3: Developments in Makeup - The makeup sector is embracing the "N-in-one" concept, focusing on simplifying application processes and meeting diverse consumer needs through innovative product forms and functional integration [17][27]. - Brands are launching multi-use products that combine various makeup functions, such as the "气色多用膏" from 彩棠, which serves as a blush, eyeshadow, and lip color [19][23]. - The trend of integrating skincare benefits into makeup products is evident, with Perfect Diary's bionic film foundation offering moisturizing and anti-aging properties alongside coverage [25][27]. Group 4: Consumer Behavior and Market Dynamics - Consumers are increasingly knowledgeable about skincare science, leading to a demand for products that address multiple concerns efficiently, reflecting a shift towards rational consumption [14][28]. - The competitive landscape in skincare and sunscreen is characterized by high levels of homogeneity, prompting brands to differentiate through multi-functional claims and innovative formulations [15][29]. - The beauty market in China is evolving towards a more mature stage, with consumers seeking precise solutions and simplified routines, aligning with global trends of rational consumption [29][30].

风 潮 如 螺 旋 般 上 升 ， 不 断 循 环 同 时 也 不 断 进 步 。 这 似 乎 是 美 妆 行 业 永 恒 的 规 律 。 早 在 1 9 8 0 年，Sisl e y推出的经典全能乳液，凭借"一瓶全效，终极保养"的功效承诺风靡全球；1 8年前， OLAY 多 效 修 护 面 霜 成 为 当 年 的 大 爆 品 。 后 来 伴 随 成 分 党 崛 起 ， 品 牌 们 用 消 费 者 对 玻 色 因 、 3 7 7等高效成分的崇拜统领市场，靶向精准、专一强效成为了研发"圣经"。 到今天，风向似乎又回潮到"多而全"：精华开始抗氧/美白/修护三效a ll i n，防晒霜不仅防晒 还得防黑防老，彩妆更是要化身"全能战士"，恨不能一盒解决全脸妆容。 从全能风靡到专效 神坛、再回归如今的多效狂欢，美妆赛道似乎又画出了一个轮回。这究竟是消费理性的终极进 化，还是新一轮营销内卷的开端？能否推动市场走向更理性、更精简的未来？ 放眼当下的美妆市场，一股"一瓶多效"的风潮正以前所未有的力度席卷核心品类。 《FBe a u t y 未来迹》发现，2 0 2 5年以来，品牌们在升级经典单品或推出新品时，都不约而同地将" ...

Core Viewpoint - The whitening ingredient tranexamic acid is experiencing a resurgence in the skincare market, moving from a previously overlooked status to becoming a popular choice among brands and consumers [1][5][20]. Ingredient Trends - Traditional whitening ingredients like niacinamide, arbutin, and alpha hydroxy acids dominate the market, while tranexamic acid, once popularized by Shiseido, has seen a revival due to new research validating its efficacy [1][5]. - In Q1 2024, tranexamic acid entered the top 10 list of popular cosmetic ingredients, marking a significant increase from its previous ranking of 15 in the same period last year [5][6]. Market Growth - The number of registered products containing tranexamic acid has surged, with 918 new registrations in 2024 and a compound annual growth rate exceeding 80% over the past three years [6][8]. - By May 2025, over 3,000 products featuring tranexamic acid were registered, reflecting a year-on-year growth of over 100% [6][8]. Brand Strategies - Major brands are increasingly incorporating tranexamic acid into their product lines, with companies like OLAY and domestic brands like Proya launching new products featuring this ingredient [14][15]. - The competitive landscape in the whitening market is intensifying, with brands seeking innovative narratives to differentiate their offerings amid a saturated market [13][20]. Research and Development - Procter & Gamble's recent research highlights the mechanism by which tranexamic acid inhibits melanin production, providing a scientific basis for its use in whitening products [10][12]. - The study indicates that tranexamic acid can stabilize melanocytes, preventing excessive melanin transfer to skin cells, thus enhancing its whitening effects [12][13]. Consumer Engagement - The rise of "ingredient-focused" consumers has led to increased discussions about tranexamic acid on social media platforms, indicating growing consumer interest and awareness [17][18]. - However, the lack of a standout product in the market is seen as a barrier to tranexamic acid's widespread adoption, with brands needing to innovate to capture consumer attention [18][19]. Future Outlook - The potential for tranexamic acid to become a leading whitening ingredient hinges on overcoming challenges related to its skin absorption and stability [18][19]. - Innovations such as microneedling combined with tranexamic acid are being explored to enhance its efficacy and safety in topical applications [18][19]. - The cost of tranexamic acid remains a factor, with current prices significantly higher than those of established ingredients like niacinamide, which may limit its market penetration [19][20].

5月12日，第29届CBE中国美容博览会（以下简称美博会），在上海开幕。本届美博会以"全 球新品，首发上海"为年度主题，迎来全球40+国家及地区的3200+家化妆品企业参展，覆盖 24个大品类、119个细分品类， 10000+美妆品牌，80000+美妆新品、爆品、科技成果亮 相，引领美妆产业新浪潮。 新品发布 原料创新 美博会作为美妆类盛会成为众多品牌的新品首发地，国内外品牌纷纷携新品亮相，带来最新 前沿产品。 独家原创成分是品牌构建差异化壁垒的关键手段。养生堂YOSEIDO在本次美博会上带来专研 的核心成分逆时因FerSivi®，该原创成分利用生物发酵技术，突破了高等真菌发酵及应用难 题，品牌方介绍，逆时因FerSivin®是经过数万次实验验证，从40余株白桦茸（即桦褐孔菌） 中，发现YST02这株高等真菌，并经过生物发酵技术所得。YST02作为高等真菌，是养生堂 YOSEIDO独家非商业菌种，已获发明专利。 麦吉丽带来一款全肤质适用的时光三部曲的礼盒，"这款礼盒包含三款产品，精粹平衡水清爽 和好吸收，含有高浓度的保湿因子。雪白瓶美白淡斑精华，添加专利成分Mage-White、光 感因子，可以让皮肤更加白皙 ...

2 0 2 5年5月1 4日，精准护肤先锋品牌「第十四章」以"岁月无染·光阴可鉴"为主题，举办昼夜 美白精华油新品发布会及创新美白新范式技术研讨会。 这是一款具有跨时代意义的美白护理产品。「第十四章」依托自主实验室、全球研发网络及跨 学科智库，创建"昼夜循环美白方程式"。在价值千亿的中国美白市场，开辟"精准护肤2 . 0 "时 代。 要理解这款新品"昼夜美白精华油"，需要先明晰当代肌肤面临的复杂色素沉着机制。 在发布会现场，前空军总医院皮肤病医院院长、皮肤科主任刘玮指出，紫外线、蓝光、空气污 染 、 炎 症 等 多 重 因 素 ， 均 会 通 过 直 接 或 间 接 途 径 导 致 皮 肤 色 素 暗 沉 。 " 环 境 暴 露 组 概 念 的 引 入，标志着护肤研究从单一归因迈向系统化，美妆行业需要重构美白逻辑。 " 这场发布会&研讨会，汇聚了皮肤医学权威专家、顶尖科研机构及行业领袖，通过前沿议题分 享、跨学科对话与创新成果展示，发布「第十四章」全新产品"昼夜美白精华油"。 前空军总医院皮肤病医院院长、皮肤科主任刘玮 值得关注的是，在众多影响因素中，蓝光是一个常被忽视却至关重要的皮肤损伤诱因。上海皮 肤健康 ...