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名创优品MINISO以“分肤定制”夯实专业护肤研发新实力,深化专业护肤布局
Jiang Nan Shi Bao· 2025-09-25 03:02
Group 1 - MINISO and COSMAX have established a joint laboratory to enhance collaboration in skincare technology and product development [1][2] - The partnership aims to leverage COSMAX's expertise in cosmetics R&D and MINISO's consumer insights to create safe, efficient, and cost-effective skincare products [1][2] - This collaboration is a significant step for MINISO to integrate international R&D resources and strengthen its scientific foundation in the skincare sector [2] Group 2 - MINISO focuses on precise consumer demand insights, expanding its basic and functional skincare product lines [2][3] - The joint laboratory will concentrate on "moderate cleansing" and "skin-specific customization," utilizing big data analysis to develop products tailored to different skin types [2] - MINISO has previously collaborated with Shanghai Jiao Tong University to research sensitive skin and pigmentation issues, resulting in effective products like Vitamin B5 soothing cream [3] Group 3 - The company emphasizes an integrated "industry-university-research" model for R&D, aiming for rapid market response and precise product supply [3] - MINISO's founder stated that retail innovation should focus on enhancing consumer experiences and maintaining high-quality products at affordable prices [3] - Future plans include deepening global expansion and channel upgrades while promoting precision and professionalism in the skincare field [3]
名创优品发力自研护肤品类,联合多个知名研发集团重塑护肤“质价比”
Group 1 - The core viewpoint of the news is the strategic partnership between MINISO and COSMAX, focusing on innovation and technology in the skincare sector through the establishment of a joint laboratory [1][5]. - The collaboration aims to address the increasingly refined consumer demands for skincare products, emphasizing safety, user experience, and skin compatibility [3]. - The joint laboratory will concentrate on research directions such as "moderate cleansing" and "skin-specific customization," leading to the development of the "MINISO Balance Cleansing Series" products, which have received positive consumer feedback [3][5]. Group 2 - COSMAX, founded in 1992 in South Korea, is recognized for its R&D capabilities and production technology, enhancing the quality and reputation of skincare products developed through this partnership [5]. - In 2022, MINISO collaborated with experts from Shanghai Jiao Tong University School of Medicine to research mechanisms related to sensitive skin and pigmentation, resulting in the launch of products like Vitamin B5 Soothing Cream and Whitening Essence [6]. - By early 2025, MINISO plans to launch the "High Mountain Source Centella Asiatica Special Care Series," developed in collaboration with Jinan University, targeting sensitive skin and post-aesthetic treatment care [8]. Group 3 - The partnership aims to create a robust "industry-academia-research" innovation mechanism, allowing for rapid market response and precise supply while maintaining quality standards [10]. - MINISO's founder emphasizes the importance of returning to the essence of retail, focusing on serving consumer desires for a better life, which is reflected in the company's commitment to developing high-quality skincare products [10].
告别「烂脸式美白」,一生要白的中国女孩全面觉醒丨2025年轻人焕新「白」皮书
后浪研究所· 2025-07-18 07:04
Core Viewpoint - The article explores the rising demand for skin whitening among young people, highlighting their perceptions, behaviors, and the challenges they face in achieving desired results [2][18][41]. Demand for Skin Whitening - Young people rate the importance of skin whitening at an average of 6.95 out of 10, with demand increasing with age [2][3]. - The demand scores vary by demographic, with urban residents showing slightly higher scores compared to those in lower-tier cities [4]. Skin Sensitivity and Product Selection - A significant portion of young people experience skin sensitivity, with 60.3% reporting occasional reactions and 11.2% experiencing frequent issues [6][8]. - Different age groups prioritize various skincare benefits, with younger individuals focusing on acne treatment while older groups emphasize anti-aging and skin brightening [10]. Misguided Whitening Practices - Many young people engage in ineffective or misguided whitening practices, with 38.4% consuming lemon water and 29.8% taking high doses of Vitamin C [12][13]. - The article identifies common mistakes in whitening routines, such as neglecting sun protection and mixing multiple products, which can lead to adverse effects [22]. Core Whitening Challenges - The primary challenges faced by young people include dull skin tone (70.2%), sun damage recovery (45.7%), and sensitivity concerns (36.4%) [24]. - There is a prevalent concern regarding the effectiveness and safety of whitening products, with 72.2% doubting the claims made by brands [25]. Effective Whitening Ingredients - Vitamin C and niacinamide are the most commonly tried ingredients, but their effectiveness is questioned, with less than 20% reporting successful results [28][30]. - Newer ingredients like "Oxygen White" show promise, with a higher effectiveness rate among users, suggesting a shift towards innovative solutions in the market [41][42]. Conclusion on Whitening Strategies - The article emphasizes the importance of a scientific approach to skin whitening, advocating for safe, effective products, consistent sun protection, and healthy lifestyle choices as the ultimate strategy for achieving lasting results [41][42].