Core Insights - The article highlights how Pop Mart has become a benchmark case for Chinese cultural export through its "IP + trendy toys + experience economy" business model, with overseas revenue surging by 480% year-on-year in Q1 2025, and significant growth in the Americas (895%-900%) and Europe (over 600%) [1] Market Selection - Pop Mart's strategy of "first Asia, then Europe and America" has effectively tapped into regional consumption trends, with Southeast Asia contributing 47.4% of overseas revenue, particularly in Thailand where single-store daily sales exceeded 10 million RMB [1] - The explosive growth in the North American market, with revenue increasing nearly ninefold, demonstrates the cross-cultural appeal of its IP, as evidenced by the LABUBU plush toys causing long queues in Chicago [1] Localization Strategy - The company has adopted a localization approach, launching the LABUBU "Thailand Experience Officer" series that incorporates local cultural elements, and testing a bullfighter theme in Spain [1][2] Digital Infrastructure - Over 80% of traffic to Pop Mart's independent site is organic, utilizing a Customer Data Platform (CDP) to analyze user preferences, which has led to the addition of 11.72 million members in 2024 and a repurchase rate of 49.4% [3] IP Ecosystem Evolution - Pop Mart's IP operations have evolved beyond traditional toys to become "emotional connectors, social currency, and cultural carriers," with the LABUBU series generating 3.04 billion RMB in revenue, a 726.6% increase [4] Product Innovation - The company employs a collaborative mechanism with artists to create localized IPs, such as signing the influential Thai artist Molly, and has achieved significant growth in plush toy sales through innovative manufacturing techniques [5][6] Emotional Resonance - The CRYBABY series has tapped into global youth emotional pain points, resulting in a revenue increase of 1537.2%, while the MOLLY astronaut model resonates with the independent spirit of professional women [8] Insights and Outlook - Pop Mart's global journey provides a replicable model for transforming "Made in China" to "Brand from China," emphasizing cultural narrative over cost advantages [9] - The company aims for overseas revenue to exceed 10 billion RMB by 2025, focusing on long-term brand building and ecosystem collaboration with major IPs like Disney [10][11]