MRO802

Search documents
净水器市场一季度销售额增长21%,国补扩围、商用拓展显成效
2 1 Shi Ji Jing Ji Bao Dao· 2025-04-29 09:29
Core Viewpoint - The introduction of the old-for-new national subsidy policy in 2024 is expected to stimulate a rebound in domestic home appliance consumption, particularly in the water purifier market, which is projected to experience significant growth due to increasing health and diverse consumer demands [1][3]. Market Overview - The water purifier market in China has shown a volatile yet overall high growth trend, with retail sales expected to reach 240 billion yuan in 2024, marking a year-on-year growth of 17.2% [2][3]. - In 2022, the retail sales of water purifiers were 185 billion yuan, a decline of 18.7% year-on-year, but the market rebounded in 2023 and 2024 with growth rates of 11% and 17.2%, respectively [2]. Consumer Demand and Market Penetration - The penetration rate of water purifiers in China is significantly lower than in developed countries, with only 23% compared to over 80% in the US, Europe, Japan, and South Korea [3]. - The demand for water purifiers is driven by a shift in consumer preferences towards health and safety, alongside technological advancements in product features [2][3]. Competitive Landscape - The water purifier market is becoming increasingly competitive, with leading brands like Angel and Qinyuan leveraging technology upgrades and B-end services to gain market share [3][4]. - Traditional home appliance manufacturers such as Haier and Midea are also entering the water purifier market, utilizing their existing advantages [3]. Commercial Water Purification Demand - There is a growing demand for commercial water purification solutions, particularly in the restaurant and public office sectors, which presents new growth opportunities for the industry [5][6]. - The commercial water purification market is evolving from hardware sales to a service-oriented model, integrating real-time monitoring and data analytics to enhance customer relationships [7]. Future Trends - The market is expected to focus on personalized drinking water needs, with a trend towards high-end, intelligent water purifiers [4]. - The shift towards a service model in the B-end market is anticipated to enhance user satisfaction and drive digital transformation in the office ecosystem [7].