Workflow
MS NOW
icon
Search documents
NBC News cuts 7% of staff as it prepares to separate from MSNBC and CNBC
Business Insider· 2025-10-15 16:50
Core Insights - NBC News is cutting 7% of its staff, approximately 150 positions, as it prepares to operate independently from its cable networks [1][2] - The spinoff of cable networks like MSNBC and CNBC into a new company, Versant, reflects the ongoing decline of cable television and a shift towards streaming [2] - NBC News is simultaneously hiring for 140 open roles, encouraging laid-off employees to apply [3] Company Strategy - The separation from MSNBC will end a complex relationship, as NBC News has previously shared resources with MSNBC and relied on CNBC's reporting [3][4] - NBC News and MSNBC will continue to cover the same news events, but MSNBC will need to establish its identity without NBC News' resources and will rebrand as MS NOW [4] - NBC News is advancing its streaming strategy, planning to launch a subscription service later this year that will include select news coverage and premium content [5] Operational Changes - Concerns exist regarding the impact of the spinoff on newsgathering, as NBC News has relied on CNBC's reporting [6] - NBC News is focusing on local news collaboration, working closely with over 200 affiliates to cover major breaking stories [6] - This marks the second round of staff cuts for NBC News in 2023, following a previous reduction of about 40 roles earlier in the year [7]
NBC News lays off nearly a dozen staffers who supported MSNBC as spinoff nears
New York Post· 2025-09-26 16:01
Core Insights - Comcast is spinning off its cable division, including MSNBC and CNBC, into a new publicly traded company named Versant, expected to launch by the end of 2025 under the ticker VSNT [4][5] - The spin-off is structured to be tax-free for Comcast shareholders, who will receive shares in Versant, which will start with approximately $7 billion in annual revenue and minimal debt [5] Group 1: Layoffs and Reorganization - NBC News has laid off fewer than a dozen staffers from its graphics unit, which historically supported both NBC News and MSNBC, as part of the preparations for the spin-off [1][3] - The shared graphics team has been reorganized, with some employees moving to Versant while others remain with NBC News, and several being cut entirely [3][11] Group 2: Changes in Operations - Joint editorial meetings between NBC News and MSNBC will cease, and they will no longer share content, except for NBC's Decision Desk, which will be used by MSNBC for election coverage until the end of the year [9][11] - MSNBC will rebrand as "MS NOW" starting in November, shedding the "NBC" name and the iconic peacock logo, while moving into new studios in New York [14] Group 3: Future Plans for Versant - Versant executives are establishing an independent newsroom and standards operation to replace NBC's editorial support, indicating a shift towards greater independence for MSNBC [11] - Programming and marquee hosts at MSNBC are expected to remain intact, with plans to expand news coverage and strengthen reporting ranks [15]
MSNBC To Rebrand As ‘MS NOW'
Forbes· 2025-08-18 14:25
Group 1 - MSNBC will rebrand itself as "MS NOW," which stands for My Source, News, Opinion, World, later this year to emphasize its mission of providing breaking news and opinion journalism based on accurate facts [3][5] - The decision to change the name was made after significant debate and is part of NBC's strategy to spin off its cable properties into an independent media company called Versant [4][5] - The new branding reflects a desire for independence from NBCUniversal, with the CEO of Versant stating that the future success of the network is not tied to remaining within the NBC family [5][6] Group 2 - The familiar name MSNBC, which originated from a partnership with Microsoft in 1996, will be replaced as part of the transition, although the partnership formally ended in 2012 [10] - CNBC will retain its name but will remove the peacock logo, indicating a broader rebranding effort across NBC's cable properties [9] - The rebranding will be supported by a significant marketing campaign to familiarize viewers with the new "MS NOW" identity [9]