Investment Rating - The report does not explicitly state an investment rating for the wireless mouse industry Core Insights - The wireless mouse market is expected to reach a scale of 129.51 billion yuan by 2027, driven by increasing market penetration and consumer demand for wireless convenience [4] - The industry is characterized by rapid automation and intelligent upgrades in production lines, leading to a rise in customized product orders [4][6] - The demand for wireless mice is significantly influenced by price sensitivity, with a majority of consumers preferring products priced below 199 yuan [13] Market Background - The wireless mouse industry has evolved from early infrared technology to stable RF and Bluetooth phases, culminating in high-precision optical and laser sensor developments [8] Market Supply Situation - The cost structure of wireless mice is heavily influenced by three core components: the shell (31.9%), the wheel (20.9%), and the main control chip (19.8%), which together account for 72.6% of manufacturing costs [10][11] Market Demand Situation - In 2022, the majority of consumers in the Chinese wireless mouse market were young males aged 24 to 40, representing nearly 60% of the search population [13] Product Selection Dimensions - Key factors for selecting wireless mice include performance and connection technology, ergonomic design, sensor performance, battery life, and charging methods [15][19] Development Trends - The wireless mouse market is witnessing diversification and specialization, with products tailored for specific scenarios such as gaming, ergonomic use, and mobile office applications [26] - Core technologies in wireless connectivity and sensor performance are continuously evolving, with advancements in response speed and tracking accuracy [28] - The competition in the wireless mouse market is intensifying, with an increase in active brands and a growing focus on performance and design [29] - Consumer demand for wireless mice is on the rise, driven by the need for convenience and aesthetics in desktop setups [30]