Core Viewpoint - Zhidi Technology (301503) focuses on computer peripherals, enhancing human-computer interaction through innovative products [1] Product Overview - The main products of the company are computer peripherals, specifically designed for human-computer interaction scenarios [1] - The magnetic axis keyboard utilizes Hall effect-based magnetic induction chips instead of magnetoelectric storage chips [1] Product Features - The application of magnetic induction chips allows the magnetic axis keyboard to have adjustable trigger key travel, high-speed response, and pressure detection capabilities [1] - These features provide a richer user experience in various human-computer interaction scenarios [1]

Core Viewpoint - The company, Zhidi Technology (301503.SZ), focuses on computer peripherals that enhance human-computer interaction, particularly through its magnetic axis keyboard technology [1] Group 1: Product Overview - The main products of the company are computer peripherals designed for human-computer interaction scenarios [1] - The magnetic axis keyboard utilizes Hall effect-based magnetic induction chips instead of magnetoelectric storage chips, which enhances its functionality [1] Group 2: Product Features - The application of magnetic induction chips allows the magnetic axis keyboard to feature adjustable trigger key travel, high-speed response, and pressure sensitivity detection [1] - These features provide a richer user experience across various human-computer interaction scenarios [1]

Core Viewpoint - The company, Zhidi Technology (301503.SZ), focuses on computer peripherals that enhance human-computer interaction, particularly through its magnetic axis keyboard utilizing Hall effect magnetic sensing chips instead of magnetoelectric storage chips [1] Group 1: Product Features - The magnetic axis keyboard features adjustable trigger key travel, high-speed response, and pressure detection capabilities, providing a richer user experience in various human-computer interaction scenarios [1]

Core Viewpoint - Zhidi Technology experienced a stock decline of 1.64% on September 23, with a trading volume of 52.45 million yuan, indicating a potential market reaction to recent financial performance and investor sentiment [1]. Financing Summary - On September 23, Zhidi Technology had a financing buy-in amount of 5.76 million yuan, with a net financing buy of 2.66 million yuan after 3.09 million yuan in financing repayments. The total financing and securities balance reached 34.59 million yuan, accounting for 2.69% of the circulating market value, which is above the 50th percentile level over the past year, indicating a relatively high financing position [1]. - The company had no short selling activity on September 23, with a short selling balance of 0.00 yuan, placing it in the 90th percentile level over the past year, suggesting a lack of bearish sentiment among investors [1]. Business Performance - As of June 30, Zhidi Technology reported a total of 8,657 shareholders, an increase of 3.06% from the previous period, while the average circulating shares per person decreased by 2.97% to 3,751 shares [2]. - For the first half of 2025, Zhidi Technology achieved a revenue of 672 million yuan, representing a year-on-year growth of 23.95%. The net profit attributable to the parent company was 51.19 million yuan, reflecting a year-on-year increase of 19.25% [2]. Dividend and Shareholding Structure - Since its A-share listing, Zhidi Technology has distributed a total of 121 million yuan in dividends [3]. - As of June 30, 2025, the top ten circulating shareholders included new entrants such as Dazhong Zhongzheng 360 Internet + Index A, holding 402,800 shares, while Xinao New Energy Industry Stock A reduced its holdings by 336,700 shares [3].

Company Overview - Zhidi Technology Co., Ltd. is located in Zhuhai, Guangdong Province, established on August 28, 1996, and listed on July 17, 2023. The company specializes in the computer peripheral sector, primarily engaged in the research, production, and sales of keyboards, mice, and other computer peripheral products [1]. Stock Performance - On September 23, Zhidi Technology's stock fell by 5.01%, trading at 38.26 CNY per share, with a transaction volume of 26.51 million CNY and a turnover rate of 2.09%. The total market capitalization is 3.061 billion CNY. The stock has experienced a continuous decline over three days, with a cumulative drop of 3.24% during this period [1]. Revenue Composition - The revenue composition of Zhidi Technology is as follows: keyboards account for 48.23%, keyboard and mouse sets for 27.61%, mice for 20.25%, other products for 2.58%, and additional items for 1.33% [1]. Major Shareholders - Among the top ten circulating shareholders of Zhidi Technology, a fund under Dacheng Fund ranks as a significant holder. The Dacheng CSI 360 Internet + Index A (002236) entered the top ten shareholders in the second quarter, holding 402,800 shares, which represents 1.24% of the circulating shares. The estimated floating loss today is approximately 813,700 CNY, with a floating loss of 543,800 CNY during the three-day decline [2]. Fund Performance - The Dacheng CSI 360 Internet + Index A (002236) was established on February 3, 2016, with a current scale of 698 million CNY. Year-to-date, it has achieved a return of 34.45%, ranking 1422 out of 4220 in its category. Over the past year, the return is 90.82%, ranking 730 out of 3814. Since its inception, the return has been 217.1% [2]. Fund Manager Information - The fund manager of Dacheng CSI 360 Internet + Index A is Xia Gao, who has a cumulative tenure of 10 years and 295 days. The total asset scale of the fund is 2.26 billion CNY, with the best fund return during the tenure being 215.74% and the worst being -71.74% [2].

Investment Rating - The report does not explicitly state an investment rating for the wireless mouse industry Core Insights - The wireless mouse market is expected to reach a scale of 129.51 billion yuan by 2027, driven by increasing market penetration and consumer demand for wireless convenience [4] - The industry is characterized by rapid automation and intelligent upgrades in production lines, leading to a rise in customized product orders [4][6] - The demand for wireless mice is significantly influenced by price sensitivity, with a majority of consumers preferring products priced below 199 yuan [13] Market Background - The wireless mouse industry has evolved from early infrared technology to stable RF and Bluetooth phases, culminating in high-precision optical and laser sensor developments [8] Market Supply Situation - The cost structure of wireless mice is heavily influenced by three core components: the shell (31.9%), the wheel (20.9%), and the main control chip (19.8%), which together account for 72.6% of manufacturing costs [10][11] Market Demand Situation - In 2022, the majority of consumers in the Chinese wireless mouse market were young males aged 24 to 40, representing nearly 60% of the search population [13] Product Selection Dimensions - Key factors for selecting wireless mice include performance and connection technology, ergonomic design, sensor performance, battery life, and charging methods [15][19] Development Trends - The wireless mouse market is witnessing diversification and specialization, with products tailored for specific scenarios such as gaming, ergonomic use, and mobile office applications [26] - Core technologies in wireless connectivity and sensor performance are continuously evolving, with advancements in response speed and tracking accuracy [28] - The competition in the wireless mouse market is intensifying, with an increase in active brands and a growing focus on performance and design [29] - Consumer demand for wireless mice is on the rise, driven by the need for convenience and aesthetics in desktop setups [30]

Group 1 - The core viewpoint of the performance briefing is that Zhuhai Zhidi Technology Co., Ltd. emphasizes the stability of its business development, supported by long-term relationships with core customers and a steady increase in order scale [1][2] - The company has been actively promoting its development strategy by expanding its quality customer base and enhancing the overall production capacity of its Zhuhai and Vietnam bases, achieving efficient coordination between production and sales [1] - The stability of the company's business is attributed to its technological barriers, quality customer resources, and global production capacity layout, which form its core competitiveness [1] Group 2 - The performance briefing took place on September 19, 2025, from 15:30 to 17:00, via the online investor relations platform, with participation from various investors who posed questions [2] - The event included key personnel such as the Chairman and General Manager, Xie Weiming, and other executives, facilitating a deeper understanding of the company's business stability among investors [2]

Group 1: Investor Relations Activity - The investor relations activity was an earnings briefing held online via the investor relations interactive platform [2] - The meeting took place on September 19, 2025, from 15:30 to 17:00 [2] - Key company representatives included the Chairman and General Manager, Vice General Manager, and Financial Director [2] Group 2: Business Stability and Development - The company has established long-term stable relationships with core customers in the computer peripheral sector [2] - There has been a steady increase in order volume due to the deepening cooperation with clients [2] - The company is actively expanding its customer base while enhancing production capacity in Zhuhai and Vietnam [2] - Core competitive advantages include technological barriers, quality customer resources, and a global production layout [2]

Core Viewpoint - The company, Zhidi Technology, reported significant growth in its first half of 2025, driven by increased demand in the computer peripherals industry and successful implementation of core technology innovations and global capacity expansion strategies [1][2]. Financial Performance - The company achieved operating revenue of 672 million yuan, a year-on-year increase of 23.95% [1] - Net profit attributable to shareholders reached 51.19 million yuan, up 19.25% compared to the same period last year [1] - The net profit after deducting non-recurring items was 50.54 million yuan, reflecting a growth of 20.18% year-on-year [1] Capacity Expansion - In response to sustained market demand, the company is focusing on capacity expansion as a foundation for growth [1] - The company is accelerating the implementation of domestic fundraising projects and enhancing capacity construction in its Vietnam subsidiary to optimize the global supply chain [1] - The total number of employees increased to 3,211, a growth of 21.05% from the beginning of the year [1] Research and Development - The company increased its R&D expenditure to 34.30 million yuan in the first half of 2025, a year-on-year increase of 22.06% [2] - R&D efforts are focused on three main areas: deep iteration of magnetic axis keyboard products, development of environmentally friendly materials, and optimization of wireless connection technology [2] ESG and Sustainability - The company has integrated sustainable development concepts into its operations, achieving positive results in ESG management, with its latest report rated AA by Wind, an improvement from last year's A rating [2] - The company is committed to "ecology first, green development," effectively reducing carbon emission intensity per unit of output through measures like clean energy substitution [2] Market Strategy - The company has established long-term stable partnerships with numerous international computer manufacturers and peripheral brands, with products sold in major markets such as Europe, North America, and Japan [2] - The company aims to deepen cooperation with existing customers while actively exploring new customer resources, leveraging the recovery of the PC industry [2] Future Outlook - The company plans to continue advancing fundraising project construction, increasing R&D investment, deepening customer cooperation, and actively addressing risks related to supply chains, exchange rates, and trade environments to seize industry development opportunities for sustainable growth [3]

Group 1 - The core point of the article is that Zhidi Technology (SZ 301503) held its fourth board meeting on August 22, 2025, to review the semi-annual report and related documents [1] - For the year 2024, Zhidi Technology's revenue composition shows that the computer peripheral industry accounts for 98.72%, while other businesses make up 1.28% [1] - As of the report, Zhidi Technology has a market capitalization of 3.5 billion yuan [2]