2025 年无线鼠标品牌推荐 无线赋能体验，办公电竞一站式搞定 | 一、市场背景 | 3 | | --- | --- | | 二、发展历程 | 3 | | 三、市场供给情况 | 3 | | 四、市场需求情况 | 4 | | 五、无线鼠标产品选购维度 | 4 | | 六、无线鼠标十大品牌推荐 | 5 | | 七、发展趋势 | 6 | 一、市场背景 1.1 摘要 无线鼠标生产线的智能化、自动化升级速度较快，产品订单呈现多规格、多批次、多样化 设计等定制化特征，生产复杂程度和难度持续提升。无线鼠标在设计上，可消除线材的束 缚，克服距离限制，增强使用便捷性，在办公移动化的趋势下，普及程度快速提升。无线 键鼠产品主要使用的无线技术可根据用途和频段不同分为蓝牙、Wi-Fi、Infrared、ZigBee 等多个无线技术标准。未来，随着无线鼠标的市场渗透率越来越高，预计 2027 年市场规模 将达到 1,295.1 亿元。 1.2 产品定义 无线鼠标是一种指针设备，它采用无线技术，如射频（RF）或蓝牙来与计算机通信， 避免了传统有线鼠标的物理连接线。无线鼠标通常由内部电池供电，并通过一个小型 接收器或内置蓝牙与计算机连接。 ...

Core Viewpoint - Rapoo Technology (SZ002577) reported a decline in both revenue and profit for the first half of 2025, indicating challenges in the market and increased costs [1][3]. Financial Performance - The company's operating revenue for the first half of 2025 was 208.34 million yuan, a decrease of 5.13% compared to the same period last year [2]. - The net profit attributable to shareholders was 15.30 million yuan, down 28.56% year-on-year [2]. - The net profit after deducting non-recurring gains and losses was 5.97 million yuan, reflecting a significant decline of 58.92% [2]. - Basic earnings per share were 0.0543 yuan, a decrease of 28.27% from the previous year [2]. - The company's gross margin was 28.29%, down 3.10 percentage points year-on-year, while the net profit margin was 7.34%, a decline of 2.41 percentage points [3]. Expense Analysis - Total operating expenses for the period were 44.09 million yuan, an increase of 7.12 million yuan compared to the previous year, with an expense ratio of 21.16%, up 4.33 percentage points [3]. - Sales expenses increased by 9.53%, while management expenses rose by 2.25%. Research and development expenses decreased by 4.84%, and financial expenses surged by 65.24% [3]. Market Challenges - The decline in performance was attributed to several factors, including a decrease in sales revenue in the European market, foreign exchange losses due to currency fluctuations, and increased marketing investments to expand online channels [3].