Core Viewpoint - The article discusses the significant price reductions of Apple's product lineup, particularly the iPhone 17 series, MacBook Air, and iPad, indicating a shift towards a more value-oriented strategy in response to market dynamics and competition from Android devices [6][19][30]. Group 1: Price Reductions and Consumer Behavior - The iPhone 17 series is expected to see its price drop to around 4,999 yuan during the Double Eleven shopping festival, with the MacBook Air's price already reduced to 4,372 yuan from its original price of 7,999 yuan [4][10][17]. - Consumers are increasingly hesitant to purchase Apple products at current prices, anticipating further discounts as the shopping event approaches [12][18]. - The iPad 11, originally priced at 2,999 yuan, has seen its lowest price drop to around 1,700 to 1,900 yuan, reflecting a more than one-third reduction in price within six months [18]. Group 2: Market Dynamics and Competitive Landscape - Apple's market share in China is declining, with a reported 17% drop in iPhone shipments year-on-year, while domestic brands like Vivo and Huawei are gaining ground [25][26]. - The competitive landscape is shifting, with Android manufacturers adopting strategies to attract Apple users, such as offering similar features at lower prices and promoting interoperability with Apple's ecosystem [27][29]. - The article highlights a trend where both Apple and Android brands are increasingly resembling each other in terms of product design and pricing strategies, leading to a more homogenized market [28][30]. Group 3: Consumer Sentiment and Future Outlook - There is a growing sentiment among consumers to wait for further price drops before making purchases, indicating a shift in consumer behavior towards a more cautious approach in the current economic climate [12][30]. - Apple's recent pricing strategies and product offerings suggest a move towards a "cost-performance era," aiming to capture a broader consumer base amidst increasing competition [19][22].

除了iPhone外，MacBook的优惠力度也有差异。天猫推出了买MacBook Air立省1300元、叠加国补以及 分期免息福利，京东则限时直降1600元，还可叠加10%的政府补贴，整体优惠力度超2000元。其中 MacBook Air M4 13寸 16G+256G天猫优惠1300元，京东优惠2240元，价低天猫官旗940元。另外新品 MacBook Pro M5 14英寸，京东也可使用10%的政府补贴直降1000元，而天猫并无优惠。 一年一度的双11大促正在火热进行中，如何能买到更便宜的iPhone 17系列也成了果粉们最关心的事。为 了让果粉们都能用更便宜的价格入手iPhone 17系列，各大平台也拿出了自身最强优惠，有网友对比了 天猫和京东的权益，发现京东不管是在配送、现货，还是价格层面都比天猫划算。 | | 等等党基础, Apple产品到手价就不基础 | | | | --- | --- | --- | --- | | 产品 | 天猫官旗 | 京东自营 | 着 | | iPhone 17 (256G) | 国家补贴立减500元 | 国家补贴立减500元 | 京东国补覆盖12个省市 | | | | | ...

来源：环球网 【环球网科技综合报道】10月28日消息，据engadget报道称，苹果公司旗下的 MacBook Air M4 笔记本 电脑再次开售，售价为 799 美元，相比原价直降 20%。此次促销的型号配备了 16GB 内存和 256GB 存 储空间，提供多种配色选择，但银色款却标价 899 美元，略显意外。 据了解，MacBook Air M4搭载了最新的 M4 芯片，性能表现优异；升级后的电池续航时间也是一大亮 点，每次充电可持续使用约 18 小时；MacBook Air M4 的设计轻巧却坚固，这已成为现代 MacBook Air 电脑的标志性特点。尽管其屏幕尺寸仅为 13 英寸，但显示效果却出色。 不过，MacBook Air M4也存在一些小瑕疵。例如，右侧没有 USB-C 接口，这可能会限制用户在桌面上 摆放配件的方式。此外，屏幕的最高刷新率仅为 60Hz，这在一些高刷新率屏幕逐渐普及的市场中显得 略显不足。另一个潜在问题是，随着苹果公司已经发布了 MacBook Pro M5，新款 MacBook Air M5 很 可能在不久的将来上市，这可能会让一些潜在买家持观望态度。（青云） ...

Core Viewpoint - The article discusses the significant price drops of Apple's products, particularly the iPhone 17 series, and how this reflects a shift in consumer behavior and market dynamics, with Apple moving towards a more competitive pricing strategy while Android brands are also increasing their market presence [4][44][46]. Group 1: Price Trends and Consumer Behavior - The iPhone 17 series is experiencing substantial price reductions, with predictions that it could be available for as low as 4999 yuan during the Double Eleven shopping festival [7][20]. - The actual prices for the iPhone 17 series have already seen drops, with the standard version potentially costing around 5499 yuan after subsidies [23][25]. - Consumers are increasingly hesitant to purchase Apple products at current prices, opting to wait for further discounts as the Double Eleven approaches [25][29]. Group 2: Market Dynamics - Apple's market share in China is declining, with a reported 17% year-on-year drop in shipments, while domestic brands like Vivo and Huawei are gaining ground [74][75]. - The competitive landscape is shifting, with Android brands adopting strategies to attract Apple users by offering similar features at lower prices [76][86]. - The price gap between iPhones and high-end Android devices is narrowing, making the market more competitive [78]. Group 3: Product Comparisons and Features - The iPhone 17 series is being marketed as a value proposition, with improved specifications at similar price points compared to previous models [63][64]. - Android manufacturers are increasingly mimicking Apple's design and features, indicating a convergence in product offerings [79][80]. - The introduction of features that enhance compatibility with Apple's ecosystem is becoming a selling point for Android devices [87][93].

Promotion & Rewards - AscendEX is hosting a "Summer Cool Carnival" with luxury prizes [1] - The grand prize is an Apple Full Set, including iPhone 16 Pro Max, MacBook Air M4, and Apple Watch Ultra 2 [1] - Other prizes include MacBook Air M4 and iPad Pro M4 [1] - AscendEX Futures Trading Rewards – Season 7 is now available [1] Trading Platform - The promotion is available on the AscendEX platform [1]

Promotion & Rewards - AscendEX launches Futures Trading Rewards Season 7 [1] - Grand prize includes Apple Full Set: iPhone 16 Pro Max, MacBook Air M4, and Apple Watch Ultra 2 [1] - Additional luxury prizes: MacBook Air M4 and iPad Pro M4 [1] Event Details - Event is named "Summer Cool Carnival" [1] - Users can unlock the Apple Full Set grand prize [1]

Event Overview - AscendEX is hosting "Summer Cool Carnival" with futures trading rewards [1] - The event offers an Apple Full Set (iPhone 16 Pro Max + MacBook Air M4 + Apple Watch Ultra 2) as the grand prize [1] - Other luxury prizes include MacBook Air M4 and iPad Pro M4 [1] Event Timeline - The event period is from September 1, 00:00 to September 15, 00:00 (UTC) [1] Participation - Participants need to register to join the event [1]