在此背景下，手机厂商如何搭上"以旧换新"快车拉升产能、提升性能，从而挖掘增长潜能？这个五一假期，央视将镜头对准荣耀智能制造产业园和深圳研发 实验室，以此折射出我国消费电子产业提质升级的深层逻辑。 据央视报道，"五一"假期首日，全国以旧换新商品销售同比增长61%，门店客流同比提升150%。浙江、北京、江苏的换新消费增速最快，消费市场结构向 中高端迁移，电脑、手机、智能手表成为假期里最热销的商品。 在位于深圳坪山的荣耀智能制造产业园里，一条条自动化产线正在全速运转赶订单。在以旧换新政策带动下，荣耀的主力机型销量增长超50%。 开年以来，在以旧换新政策东风下，我国消费电子市场活力涌动。数据显示，截至4月27日，消费者新购买手机等数码产品超3700万件。 事实上，以旧换新政策不仅显著带动手机企业的产能扩张，更驱动行业在产品性能优化、高端化进程加速领域形成创新动能。以荣耀为例，在深圳研发实验 室，工程师陈鑫团队正展开协同攻坚，探索如何让折叠屏折痕更小、电池更加轻薄耐用。陈鑫介绍："（荣耀工程师）通过AI的辅助开发进行设计，减少我 们外部光线的反射，（屏幕）质感能够得到更好的提升，降低初始折痕对消费者的影响。" 据了解， ...

Core Viewpoint - The upcoming May Day holiday is expected to trigger a consumption peak across the country, with local governments launching subsidy activities to stimulate consumer spending. Jinan City has introduced a "Home Appliance Trade-in Government Subsidy Program," which includes a range of products from the 3C digital brand Honor, marking its recognition and anticipation among consumers in Shandong Province [1][2]. Group 1: Government Subsidy Program - Jinan's government subsidy program for home appliances includes a trade-in initiative that covers consumers throughout Shandong Province [1]. - Honor has been selected as the first 3C digital brand to participate in this subsidy program, reflecting the government's support and consumer interest in its products [2]. - The subsidy program offers discounts of up to 20% on various products, including smartphones, tablets, and smartwatches [4][6]. Group 2: Product Offerings and Pricing - The subsidy program features several Honor products, such as the Honor Power with an 8000mAh battery, priced at ¥1999, which drops to ¥1699.15 after the subsidy [5]. - The Honor GT Pro, equipped with the Snapdragon 8 Gen 2, has a starting price of ¥3699, reduced to ¥3199 with the subsidy [5]. - The flagship Honor Magic7 series is available at a starting price of ¥4299, with a post-subsidy price of ¥3799 [5]. Group 3: Consumer Engagement and Accessibility - The subsidy can be accessed both online and offline, allowing consumers to purchase through the Honor official store or local Jinan stores [6]. - The program aims to reach a wide audience, including consumers in rural and remote areas, maximizing the benefits of the subsidy [6]. - The initiative is designed to enhance consumer experience, particularly for those planning to travel during the holiday, by offering AI-driven travel assistance and enhanced photography features [5][10].