Core Insights - Choice Hotels International has launched two innovative campaigns, "Stay in Your Rhythm" and "The WoodSpring Way," to promote its extended stay brands, emphasizing the importance of maintaining routines for guests during long-term stays [1][2][5] - The company operates over 550 extended stay locations, with 51 under construction and more than 350 in the pipeline, positioning itself as a leader in the long-term lodging market [1][5] Group 1: Campaign Details - "Stay in Your Rhythm" focuses on the amenities available at all extended stay brands, allowing guests to maintain their daily routines, such as cooking and exercising [2][5] - "The WoodSpring Way" highlights the exceptional hospitality provided by WoodSpring Suites staff, creating a home-like atmosphere for guests [3][5] Group 2: Brand Recognition - WoodSpring Suites was ranked the 1 economy extended stay brand in the J.D. Power 2025 North America Hotel Guest Satisfaction Index Study, achieving top rankings across six evaluated dimensions for four consecutive years [4][5] - The brand's commitment to guest service is reflected in its consistent recognition for guest satisfaction, including being the 1 overall economy hotel brand in 2022 [4] Group 3: Market Positioning - Choice Hotels aims to educate the growing population of extended stay travelers on the value offered by its brands, emphasizing efficiency, cleanliness, good value, and flexibility [5] - The campaigns will be promoted through various channels, including social media and digital platforms, throughout 2025 and into 2026 [5]

Company Overview - WoodSpring Suites has been recognized as the 1 economy extended stay brand for four consecutive years in the J.D. Power North America Hotel Guest Satisfaction Index Study, ranking 1 in 2024 and 2023, and 1 overall economy hotel brand in 2022 [1][4] - The brand focuses on providing a welcoming environment with spacious suites featuring in-room kitchens at affordable weekly and monthly rates [1][4] - As of Q1 2025, WoodSpring Suites operates 265 locations across the U.S. and is one of four extended stay brands under Choice Hotels, which has surpassed 500 extended stay hotel properties [2] Industry Insights - The J.D. Power North America Hotel Guest Satisfaction Index Study measures customer satisfaction based on six factors: communications and connectivity, food and beverage, guest room, hotel facility, staff service, and value for price [3] - The 2025 study evaluated 102 brands across nine market segments, based on responses from 39,219 hotel guests for stays between May 2024 and May 2025 [3] Brand Strategy - WoodSpring Suites recently launched a new marketing campaign titled "The WoodSpring Way," emphasizing the exceptional hospitality provided by its staff [1] - The brand's offerings include fully equipped kitchens, on-site laundry facilities, free Wi-Fi, and flexible payment options, catering to longer-term guests [4] Parent Company Overview - Choice Hotels International, Inc. is one of the largest lodging franchisors globally, with over 7,500 hotels and nearly 650,000 rooms in 46 countries and territories [5] - The company has a diverse portfolio of 22 brands, including full-service, upper upscale, midscale, extended stay, and economy properties, aimed at meeting various traveler needs [5]