Core Viewpoint - The trend of high-end hotels engaging in street vending reflects a strategic shift to adapt to declining traditional revenue streams and attract a broader consumer base [2][9][20]. Group 1: Market Trends and Challenges - Since July, a wave of street vending has emerged among five-star hotels across China, including notable establishments in Shanghai, Zhengzhou, and Changsha [2]. - The 2024 China Hotel Industry Development Report indicates a significant decline in business traveler occupancy rates for high-star hotels, dropping from 60% to below 50% [2]. - Average daily room rates (ADR) in first-tier cities have decreased by 3.7% to 4.2%, with occupancy rates (OCC) down by 2% to 4% [2]. - Revenue for high-end hotels has seen a drastic decline, with some reporting a nearly 40% drop compared to 2019 [9][10]. Group 2: Innovative Business Strategies - The initiative to sell street food has proven financially beneficial, with some hotels generating daily revenues of approximately 30,000 yuan, which can cover staff wages [2][4]. - The success of street vending is attributed to strategic locations with high foot traffic and appealing food offerings that resonate with current consumer preferences [5][6]. - Hotels are expanding their offerings beyond breakfast to include lunch and dinner options, significantly increasing revenue streams [7][21]. Group 3: Operational Adjustments - Hotels are adopting flexible staffing strategies, encouraging employees to take on multiple roles to maintain service quality despite reduced staff numbers [24][25]. - The focus remains on core services such as room bookings and event hosting, with street vending seen as a temporary measure rather than a primary revenue source [18][25]. - Cost control measures are being implemented, including menu adjustments and pricing strategies to attract more customers [22][23]. Group 4: Consumer Engagement and Brand Building - Street vending serves as a platform for hotels to engage with local communities, fostering brand recognition and trust among potential customers [16][18]. - The introduction of promotional activities, such as live streaming and community events, aims to enhance customer interaction and drive future bookings [16][17]. - Hotels are leveraging their street food operations to promote their core services, creating opportunities for upselling and customer retention [16][18].

跟踪时代浪潮，讲述文旅商业好故事。 以下文章来源于旅界 ，作者theodore熙少 旅界 . 作者 | 熙少 来 源 | 旅界 导 语：外企黄金年代落幕，酒店商旅最冷一年。 "我们今年，连杭州都不去了。" 端午前，我的朋友 M小姐，某全球Top 10跨国药企的中国区市场负责人，苦笑着说完这句话时，手 上还捏着一张退订函。 M小姐的公司原本打算节后在杭州西湖边的某五星级酒店搞一场 "区域大会"，三天两晚，会议+培 训，酒店、交通都已经在谈合同。 结果总部一封邮件下来，取消全部差旅安排，会议改为线上。 硬币的另一面是，"改线上"这三个字已经成了今年五星级酒店宴会销售最怕看到的字眼。 但今年以来，我身边这样的案例愈来愈多： 在德系某车企的朋友 A说，他们以前每年TOP员工会被集中安排去三亚搞奖励游，住海景套房、搞 舞台年会、领导发言还请主持人；今年没了，不但奖励游取消，午餐还是食堂配的盒饭。 另一家跨国药企 B原来每年年中会搞一次"大中华区市场会议"，固定在苏州某五星酒店，带行政待 遇、SPA、会后晚宴；现在直接在线开，时间控制在90分钟之内，会议一散，群解散； 某法系美妆公司工作的 C说，以前在上海每季度搞一次新 ...

端午前，我的朋友M小姐，某全球Top 10跨国药企的中国区市场负责人，苦笑着说完这句话时，手上还 捏着一张退订函。 M小姐的公司原本打算节后在杭州西湖边的某五星级酒店搞一场"区域大会"，三天两晚，会议+培训， 酒店、交通都已经在谈合同。 结果总部一封邮件下来，取消全部差旅安排，会议改为线上。 硬币的另一面是，"改线上"这三个字已经成了今年五星级酒店宴会销售最怕看到的字眼。 但今年以来，我身边这样的案例愈来愈多： "我们今年，连杭州都不去了。" 在德系某车企的朋友A说，他们以前每年TOP员工会被集中安排去三亚搞奖励游，住海景套房、搞舞台 年会、领导发言还请主持人；今年没了，不但奖励游取消，午餐还是食堂配的盒饭。 另一家跨国药企B原来每年年中会搞一次"大中华区市场会议"，固定在苏州某五星酒店，带行政待遇、 SPA、会后晚宴；现在直接在线开，时间控制在90分钟之内，会议一散，群解散； 某法系美妆公司工作的C说，以前在上海每季度搞一次新品预热会，会场都是静安寺高端酒店的小型宴 会厅，带下午茶、摄影布景，现在变成"总部会议室+自助茶歇"，还不如婚礼布置得隆重。 说白了，以前外企开会是"五星酒店+大会小会"，现在是"会议 ...