Core Viewpoint - The South Korean fashion brand Mardi Mercredi, known for its "Little Daisy" logo, is reportedly withdrawing from the Chinese market, with multiple stores already undergoing clearance sales [1][3][6]. Store Closures and Clearance Sales - Multiple stores of Mardi Mercredi across various cities in China are planning to close, with many already starting clearance sales [3][6]. - A store in Hangzhou, which opened on September 20, 2023, is among those confirmed to be closing, with no specific closure date provided yet [6]. - Other cities such as Qingdao, Shenyang, and Nanjing have also reported similar closure news [6]. Brand Management and Strategy - The brand's Chinese agent, MANTOVA, stated that the store closures are primarily due to operational adjustments, with plans to focus on new brands like Raive and Rest&Recreation [6][7]. - Mardi Mercredi initially gained popularity in China through online platforms, launching a flagship store on Tmall and expanding to Douyin, Dewu, and Xiaohongshu [7]. Brand Popularity and Market Position - Founded in 2018 by designers Park Hee-mook and Lee Soo-hyun, Mardi Mercredi entered the Chinese market in 2022, quickly opening stores in major cities [6][9]. - The brand's designs, characterized by a clean and simple style with vibrant elements, gained traction among consumers, especially after being worn by popular Korean celebrities [9][11]. - Despite its initial success, the brand has faced challenges, including the presence of counterfeit products in the Chinese market [11].