Core Viewpoint - The South Korean fashion brand Mardi Mercredi is reportedly withdrawing from the offline market in China, with its last physical store in Shenzhen expected to close by the end of the year [1][2]. Group 1: Store Operations - The only remaining physical store of Mardi Mercredi in mainland China is located in Shenzhen, which is a pop-up store with a lease expiring at the end of the year [1]. - The brand had previously opened multiple pop-up stores in cities like Shanghai and Shenzhen since entering the Chinese market in 2022, but has been closing stores since September 2023 [2]. - The online store ceased operations on October 31, 2023, and the membership services for both online and offline stores have been suspended [3]. Group 2: Brand Management and Strategy - Mardi Mercredi's Chinese agent, Mandoia (Shanghai) Brand Management Co., announced that the withdrawal is part of a strategic shift to focus on new brands Raive and Rest&Recreation [2]. - The brand has faced ongoing copyright issues and competition from counterfeit products, prompting the decision to redirect resources to new brand development [2]. - Mandoia holds the exclusive license for the Mardi Mercredi brand in mainland China, which it aims to protect against counterfeit operations [2]. Group 3: Market Presence - The brand was founded in 2018 and entered the Chinese market in 2022, gaining recognition for its casual wear aimed at both men and women [1]. - The brand's unique design symbols include a daisy and a dachshund, which have contributed to its identity in the fashion market [1].

Core Insights - Mardi Mercredi, a South Korean fashion brand, is closing all its stores in China and will cease operations of its mini-program mall starting October 31, 2025, due to brand operational adjustments [1][5][13] Group 1: Store Closures - The brand has been withdrawing from multiple cities in China, including Beijing, Shanghai, and others, since September 2023 [3] - The first store in China opened in October 2022, and the brand has only been operational for about a year before the closure announcement [3] Group 2: Online Operations - The official mini-program mall will stop operations on October 31, 2025, and the membership system will also be terminated [5][6] - Customers are required to transfer their membership levels and points to the new brands Raive and Rest&Recreation before the deadline, or they will lose their points [5][8] Group 3: Brand Strategy - Mardi Mercredi's parent company plans to allocate more resources to new brands like Raive and Rest&Recreation, indicating a strategic shift in focus [1][13] - Rest&Recreation, established in February 2022, has been expanding rapidly in China, with multiple store openings in major cities [14]

Core Viewpoint - The South Korean fashion brand Mardi Mercredi, known for its "Little Daisy" logo, is reportedly withdrawing from the Chinese market, with multiple stores already undergoing clearance sales [1][3][6]. Store Closures and Clearance Sales - Multiple stores of Mardi Mercredi across various cities in China are planning to close, with many already starting clearance sales [3][6]. - A store in Hangzhou, which opened on September 20, 2023, is among those confirmed to be closing, with no specific closure date provided yet [6]. - Other cities such as Qingdao, Shenyang, and Nanjing have also reported similar closure news [6]. Brand Management and Strategy - The brand's Chinese agent, MANTOVA, stated that the store closures are primarily due to operational adjustments, with plans to focus on new brands like Raive and Rest&Recreation [6][7]. - Mardi Mercredi initially gained popularity in China through online platforms, launching a flagship store on Tmall and expanding to Douyin, Dewu, and Xiaohongshu [7]. Brand Popularity and Market Position - Founded in 2018 by designers Park Hee-mook and Lee Soo-hyun, Mardi Mercredi entered the Chinese market in 2022, quickly opening stores in major cities [6][9]. - The brand's designs, characterized by a clean and simple style with vibrant elements, gained traction among consumers, especially after being worn by popular Korean celebrities [9][11]. - Despite its initial success, the brand has faced challenges, including the presence of counterfeit products in the Chinese market [11].