Core Insights - The article highlights the significant increase in ice drink consumption during the summer of 2025, driven by high-temperature alerts, while traditional ice drink preparation methods face challenges due to consumer "time anxiety" [1] - Maxwell has launched its first instant snow melting machine, which transforms liquid into snow in 20 minutes, marking a new era of "instant gratification" in home ice drink equipment [1] Group 1: Product Innovation - Maxwell's snow melting machine utilizes a 360° rotating mixing technology to overcome traditional cooling process limitations, achieving a transformation from liquid to -4°C snow in under 20 minutes, significantly improving efficiency compared to traditional methods [3] - The core rotating cold extraction technology replaces traditional blade crushing methods, resulting in smaller ice crystal diameters compared to conventional ice drinks [4] - The machine supports seven density adjustments, allowing users to switch between different textures, from fluffy fruit snow to creamy chocolate ice [5] Group 2: Market Trends - The global snow melting machine market is projected to reach $359 million by 2024, with China leading the Asia-Pacific region at a compound annual growth rate of 7%-8% [1] - The market is shifting from commercial dominance to household popularity, with 45% of household snow melting machine orders coming from second-tier cities in 2025, indicating young families as the main consumer group [11] Group 3: Consumer Insights - A report from the China Household Electrical Appliances Research Institute in 2024 indicates that 76% of users abandon ice drink equipment due to cleaning difficulties, highlighting a significant pain point [9] - Maxwell addresses these concerns with a 5-minute self-cleaning system and a noise level of 43dB, catering to small households' needs for quiet appliances [9] Group 4: Industry Evolution - The industry is entering a "technological equality" era, with a focus on sustainable technologies as new regulations in the EU mandate the phasing out of high-energy-consuming cooling devices by 2030 [11] - Maxwell is initiating a new product optimization project to further reduce energy consumption and diversify functionalities in its next-generation products [11]