Joining me now is Feta Kinska, founder and CEO of Reala Global Consulting. Spetta, great to have you at the desk. Thanks so much for joining us. >> Thanks so much for having me.So, your company analyzed 11 million social posts over the last 30 days to figure out what Americans are buying and what could essentially go wrong this holiday season. So, let's break it all down. I guess let's start on the retail side.What are the biggest risks to holiday spending right now. So when I analyze consumers and digital ...

Acquisition Overview - McCormick will acquire an additional 25% ownership in McCormick de Mexico for $750 million, increasing its total ownership to 75%[11, 11] - The acquisition is expected to close early in 2026[13, 38] - The company expects the acquisition to be accretive to earnings in year 1, inclusive of eliminating 25% of McCormick de Mexico's Net Income[13] Financial Impact - McCormick de Mexico has approximately $810 million in net sales and $180 million in EBITDA, with $16 million in annual management fees[13, 40] - The transaction value implies a multiple of 12x 2025 EBITDA and annual management fees[38] - The company anticipates adjusted operating margin accretion, primarily in the Consumer segment, in year 1[13, 38] - The company expects mid-single digit sales growth, aligned with long-term objectives[38] - The company anticipates approximately $10 million - $12 million in transaction costs[38] Strategic Rationale - The acquisition advances flavor leadership in Mexico, an attractive and growing market[12, 48] - The acquisition expands the global condiment platform and capitalizes on the growing demand for flavor[12] - The acquisition reinforces mayonnaise as a core component of the condiments and sauces portfolio[12, 48] - The acquisition provides a strategic platform for broader growth across Latin America[12, 23, 48]

Marketing & Branding - A couple celebrated their wedding with a mayonnaise theme, highlighting a unique brand partnership [1] - Big Mayonnaise sponsored and officiated the wedding, showcasing an unconventional marketing strategy [1] Consumer Behavior - The couple's love for mayonnaise and each other was central to the wedding theme, reflecting consumer brand loyalty [1] - The event demonstrates a strong emotional connection between consumers and a condiment brand [1]

Marketing & Branding - Big Mayonnaise 为一对因调味品结缘的夫妇举办婚礼并支付费用，这被形容为“像童话故事一样”[1] - 该活动由 Big Mayonnaise 赞助并主持，旨在提升品牌形象和消费者情感连接[1] Industry Trend - 食品行业公司正在探索非传统营销方式，例如赞助婚礼，以吸引消费者注意力[1]

Marketing & Branding - Big Mayonnaise 为一对因调味品结缘的夫妇支付并主持了婚礼，这被形容为“像童话故事一样”[1] - 该事件可被视为 Big Mayonnaise 的一种营销策略，旨在提升品牌形象和知名度[1]