Revenue Performance - e.l.f. Beauty reported a 14% year-over-year increase in net sales for FY26Q2, reaching $344 million, driven by the Rhode brand acquisition contributing approximately $52 million (about 17 percentage points) to sales growth[2][9] - Excluding Rhode, comparable sales decreased by approximately 3% due to a temporary halt in shipments to some retailers following a price increase effective August 1[2][9] Profitability and Margins - Gross margin for the quarter was 69%, down 190 basis points year-over-year, primarily impacted by increased tariffs on imported goods from China[2][9] - Adjusted EBITDA was $66.2 million, with a margin of 19%, reflecting a 4% decline year-over-year; adjusted net income was $41.7 million, with diluted earnings per share at $0.68, down from $0.77 in the same period last year[2][9] Full-Year Guidance - For FY26, the company projects net sales between $1.55 billion and $1.57 billion, representing an 18%-20% year-over-year growth, with Rhode expected to contribute approximately $200 million[3][10] - Management anticipates gross margin improvement to approximately 71% in the second half, up roughly 200 basis points sequentially, driven by pricing adjustments and Rhode's contribution[3][10] Tariff and Supply Chain Challenges - Approximately 75% of products sourced from China are subject to a 45% tariff rate, with each 10-percentage-point increase in tariffs estimated to impact annual gross profit by about $17 million[4][11] - Despite facing significant tariff headwinds, the company expects full-year gross margin to decline by only about 100 basis points due to price increases and product mix optimization[4][11] Market Position and Brand Growth - The core e.l.f. brand continues to gain market share, with consumption growth of 7% in Q2, approximately three times the category growth rate, and a market share increase of 140 basis points[5][12] - e.l.f. ranked as the top favorite teen makeup brand for the eighth consecutive time in Piper Sandler's survey, indicating strong brand recognition and loyalty[5][12] International Expansion - International sales grew by 2% year-over-year in Q2, with plans to launch in new markets including Rossmann Poland and Sephora in GCC countries[5][12] - Current international sales account for approximately 20% of total sales, suggesting significant growth potential compared to peers[5][12] Brand Building and Operational Efficiency - e.l.f. has enhanced brand influence through a "disruptive marketing engine," with unaided brand awareness increasing significantly over the past five years[6][13] - The successful transition to a new SAP system is expected to improve operational efficiency and support future scaling[6][13]