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2025年全球AI玩具发展现状分析:技术演进推动产品个性化交互
Qian Zhan Wang· 2025-07-08 08:27
Group 1 - The global AI toy market is entering an explosive growth phase, transitioning from a technology exploration phase (before 2015) to a market incubation phase (2016-2022), and now to a technology breakthrough phase (2023-2024) with advancements in deep dialogue and multi-modal interaction [1] - The global toy market is projected to reach a size of $113.94 billion in 2024, with North America holding over 39.9% of the market share, driven by changing consumer preferences and increased disposable income [3] - The global AI toy market is expected to reach $18.1 billion in 2024, with AI enabling toys to interact with children in more personalized and engaging ways, enhancing learning and play experiences [5] Group 2 - The evolution of AI toy technology is driving personalized interactions, with features such as facial recognition and natural language processing becoming standard, allowing toys to meet emotional and personalized needs [7] - The global AI toy industry is showing multi-dimensional development trends, with deepening AI technology, expanding product functionalities, and increasing market competition leading to a shift towards mid-to-high-end products [10] - A variety of AI toys are emerging, such as Moxie, Fawn friends, and Curio, each offering unique interactive features and targeting different age groups, reflecting the growing complexity and educational value of AI toys [9]