Core Insights - Moomoo has integrated OTC Markets' MOON ATS®, providing 24-hour market access for global investors [1][2][3] - This collaboration addresses the growing demand for extended trading hours, particularly among retail and institutional investors in Asia [2][3] - The partnership enhances Moomoo's offerings, allowing retail investors to trade more flexibly and access global markets regardless of time zones [3][4] Company Overview - OTC Markets Group operates regulated markets for over 12,000 U.S. and international securities, focusing on data-driven disclosure standards [5][6] - Moomoo is a global investment platform with over 28 million users, offering advanced trading tools and insights to empower investors [7][8] - Moomoo has expanded its presence across multiple markets, including Singapore, Australia, Japan, Canada, Malaysia, and New Zealand [8]

Core Insights - Moomoo has launched a strategic out-of-home advertising campaign in New York City targeting daily commuters to enhance brand visibility and user engagement during the Q4 earnings season [1][4][6] Group 1: Campaign Overview - The campaign runs from October 14 to December 13, utilizing digital boards at the World Trade Center station and in-train advertisements, reaching approximately 3.4 million daily commuters [1] - The initiative reflects Moomoo's commitment to a customer-first, data-driven strategy aimed at attracting traders of varying experience levels [4] Group 2: Creative Approach - Moomoo's campaign employs a creative strategy that goes beyond generic features, using industry insights and relatable scenarios to promote smarter trading habits [5] - The campaign is designed to create memorable reminders of Moomoo's data-driven advantages in high-traffic commuter environments [5] Group 3: Performance Metrics - Initial results indicate increased app downloads, brand visibility, and engagement across digital channels, with rising search interest in Moomoo in New York and New Jersey [6] - Cross-channel engagement metrics, including search engine marketing and app store advertising, have shown significant improvement [6] Group 4: Company Commitment - Moomoo's CEO emphasized the campaign's role in empowering U.S. traders through a data-first approach, enabling informed decision-making in a dynamic market [7] - The company is dedicated to providing user-friendly tools and insights to help investors make informed investment decisions [7][8]

Core Viewpoint - Moomoo is set to open the first physical retail store for retail investors in the US, aiming to enhance community engagement and brand trust through in-person support and education [2][3][7] Group 1: Company Initiative - Moomoo plans to launch its first physical store in New York City's Herald Square in the first quarter of 2026, inspired by E-Trade's financial centers [2][7] - The store will feature human staff to assist users with navigating the trading platform, contrasting with the trend of automating customer service through AI [3][5] - The initiative aims to create a localized, human-centric experience for retail investors, allowing them to meet, share ideas, and receive education on Moomoo's tools [4][6] Group 2: Market Context - While US retail investors have not explicitly requested a physical store, similar initiatives in international markets have been well-received, indicating a demand for human interaction in investing [5] - Moomoo's approach is designed to address the increasing complexity of investing apps, providing a supportive environment for users [5][6]