Investment Rating - The investment rating for the company is "Buy" and it is maintained [6]. Core Views - The company is currently in an expansion phase focusing on channel and regional development, with product innovation enhancing its brand momentum. The second half of the year is expected to show the benefits of domestic brand upgrades, while overseas growth is anticipated through e-commerce and offline expansion. The NAS products continue to lead consumer education, and the iteration of charging products is accelerating, benefiting from iPhone upgrades and compliance certifications for mobile power supplies. Long-term, the company aims to strengthen the Ugreen brand through product quality and user insights, which will further expand its product categories [2][10]. Financial Performance - In Q2 2025, the company achieved a revenue of 2.03 billion yuan, representing a year-on-year growth of 39%. The net profit attributable to the parent company was 124 million yuan, up 19% year-on-year [4]. - For H1 2025, the main growth categories were charging and storage products, with revenues of 1.43 billion yuan and 1.03 billion yuan respectively, showing year-on-year growth of 44% and 29%. The overseas business grew by 51% compared to the domestic growth of 27% [10]. - The gross margin for H1 2025 decreased by 1.4 percentage points, primarily due to an increase in the offline sales proportion [10]. Product Innovation and Market Strategy - The company has accelerated product innovation and channel expansion, launching new products such as the NAS model DH4300Plus and upgraded charging products, including the MagFlow magnetic wireless charger. The new AI headphones feature adaptive noise cancellation and AI voice assistant capabilities [10]. - The company is enhancing its market coverage through deep penetration in online platforms and localizing its offline channels, while also focusing on brand-building activities to improve its high-end and youthful brand image [10]. Future Outlook - The company expects to see the effects of brand upgrade investments in the second half of the year, with continued strong growth in overseas markets. The forecasted net profits for 2025, 2026, and 2027 are projected to be 680 million yuan, 950 million yuan, and 1.16 billion yuan respectively [10].