小牛电动 20250708 小牛电动二季度国内销量同比下降 35%，但电摩品类销量增长超 300%，短出行品类下降约 40%。618 促销活动显著提升线上渠道渗透 率，销售额同比增长近 100%。 二季度小牛电动平均售价（ASP）较一季度有所提升，但预计全年 ASP 将低于 2024 年。热销车型如 NT、MT 和 NLT 等零售价格均在 4,000 元以上，高端版本甚至达到八九千元。 小牛电动计划自 2025 年 9 月起陆续推出新国标车型，经销商将在七八 月份囤积老车型库存，以应对至 12 月 1 日的销售期。预计三季度销量 占比将因经销商提前备货而提升。 新国标车型在简易款上与现有车型差异不大，豪华款则采用铝合金或镁 合金替代塑件。首批新车以简易款为主，豪华款将稍后推出。预计三季 度增长 45%，四季度增长 18%。 小牛电动在高端两轮电动车市场中，凭借独特设计和科技优势，如长续 航、极速驾驶体验、彩屏仪表、导航投屏等，与其他品牌形成差异化竞 争。 Q&A 小牛电动公司在 2025 年第二季度的销量表现如何？ 小牛电动公司在 2025 年第二季度的整车销量达到约 35 万辆，同比增长 37%。其中，中国 ...

小牛公司 20250521 摘要 2025 年一季度，小牛电动中国区门店增至 4,119 家，净增约 400 家， 总营收 6.82 亿元，同比增长 35%，中国区收入占比 89%，海外市场收 入 7,400 万元。预计二季度营收同比增长 40%-50%，达 13-14 亿元。 中国区整车收入同比增长 39%至 5.46 亿元，但 ASP 同比下降 16%至 2,985 元，主要因高端铅酸车型销量增长。预计二季度 ASP 将回升，新 品如 NX Pro、FX Pro 定价在 4,700 元以上将拉动均价。 海外整车收入同比增长 22%至 6,000 万元，ASP 从 2,577 元提升至 2,962 元，得益于高价电摩产品销量增加。一季度电摩销量达 1,500 台， 接近去年全年一半，预计全年销量增长近 5 倍至 15,000 台。 一季度毛利润 1.18 亿元，毛利率 17.3%，同比下降 1.6 个百分点，但 环比提升 4.9 个百分点。中国区业务对毛利有正向推动，海外滑板车业 务受关税和海运费影响，拖累毛利。 一季度营运费用 1.65 亿元，费用率从去年同期的 33%降至 24%，销售 费用占比下降。净 ...

摘要 • NIU achieved a 57.4% year-over-year increase in total sales volume in Q1 2025, reaching 203,000 units, driven by strong growth in the China market (66%) and a smaller increase in overseas markets (6.4%). • Q1 2025 revenue increased by 35% year-over-year to RMB 682 million, with gross margin rebounding to 17.3%, a 4.9% increase attributed to production cost reductions through product visualization, component standardization, and procurement efficiency. • NIU's product strategy in Q1 2025 focused on enha ...

Niu (NIU) Q1 2025 Earnings Call May 19, 2025 08:00 AM ET Company Participants Kristal Li - Investor Relations ManagerYan Li - Chairman, CEO & COOFion Zhou - Chief Financial OfficerYating Chen - Equity ResearchDaniel Farag - Managing Partner Conference Call Participants Kyle Wu - AnalystNone - Analyst Operator Good day, ladies and gentlemen. Thank you for standing by, and welcome to the Newha Technologies First Quarter twenty twenty five Earnings Conference Call. At this time, all participants are in a liste ...

Financial Data and Key Metrics Changes - Total sales volume for Q1 2025 reached 203,000 units, representing a 57.4% year-over-year growth [7] - Total revenue for Q1 was RMB 682 million, reflecting a 35% increase compared to the same period last year [8] - Gross margin improved to 17.3%, a 4.9% year-over-year increase, driven by cost reductions and procurement improvements [8][33] - The net loss for Q1 was RMB 39 million, with a net loss margin of 5.7%, an improvement from a net loss of RMB 55 million in the same period last year [37] Business Line Data and Key Metrics Changes - In China, sales volume reached 183,000 units, with a 66% year-over-year increase [7] - Overseas sales volume was 20,000 units, with a 6.4% year-over-year growth [7] - Revenue from scooters in China was RMB 46 million, a 39% year-over-year increase, despite a decrease in average selling price (ASP) [31] Market Data and Key Metrics Changes - The overseas market saw a significant increase in electric two-wheeler sales, achieving over 3x growth due to direct distribution operations in key countries [21] - The ASP for overseas scooters rose from RMB 2,577 to RMB 2,962, driven by stronger demand for electric motorcycles and mopeds [33] - The micromobility market underperformed in Q1, with flat volume growth attributed to tariff issues in the U.S. and inventory challenges in Europe [23] Company Strategy and Development Direction - The company is focusing on expanding its product portfolio, particularly in the N, N, U, and F series, to enhance brand recognition among premium consumers and Gen Z [26] - A strategic emphasis on standardizing key product platforms has shown progress, enhancing R&D processes and reducing costs [17] - The company plans to open an additional 300 to 400 stores in Q2 to drive sales growth and improve distribution networks [27] Management's Comments on Operating Environment and Future Outlook - Management remains optimistic about the China market in Q2 2025, building on strong product channel development and brand momentum [25] - The company anticipates a steady growth in the overseas market and a turnaround in profitability for the year [28] - Management expects the second quarter revenue to be in the range of RMB 1.3 billion to RMB 1.4 billion, representing a 40% to 50% year-over-year increase [38] Other Important Information - The company launched several new electric motorcycle models, including the NX Pro and NL, which have received positive market reception [12][13] - A partnership with ScaldoMaps has led to the development of a dynamic safety warning system, enhancing driving safety features [17] - The company has expanded its retail footprint by opening 384 new stores in Q1, focusing on tier three and tier four cities [19] Q&A Session Summary Question: Sales volume guidance for 2025 - Management confirmed that the guidance for 30% to 50% year-on-year growth in sales volume remains unchanged [41] Question: Margin outlook for upcoming quarters - Management expects gross margin to recover from last year's levels, with a positive outlook for net profit in Q2 [42] Question: Average selling price (ASP) changes - ASP decreased due to the launch of new models, but is expected to stabilize and recover in subsequent quarters [48][50] Question: Cash position outlook - Management anticipates an improvement in cash position by the end of the year, starting from Q2 due to increased sales volume [56][58] Question: Overseas business growth despite tariffs - Management maintains a positive outlook for electric motorcycle sales growth, while expecting moderate growth in the micromobility segment [60][64]