智通财经APP获悉，近日，奈飞(NFLX.US)召开了2025财年第三季度财报电话会。公司实际经营利润为 38.7 亿，同比增长 33%，利润率 33.6%，超出市场一致预期。后续税费对公司整体利润影响相对较小， 因此公司对 Q4 业绩的指引也基本与市场预期差不多。 公司收入增长依旧是靠涨价和广告带动。通过简单的估算，年初欧美核心地区陆续涨价（多数为 10%-20%），但与广告套餐渗透的影响对冲后（短期广告层用户的综合 ARPPU 不及原 Base 层），预 计欧美 ARPPU 只增长了 6-8% 左右，再被大部分未涨价的亚太地区、高通胀的拉美地区稀释后，整体 ARPPU 估计只增了 3-5%。因此剩下的增长大头还是由订阅数贡献，但环比来看预估订阅用户也就净增 了 400 万左右，低于过去两年每季度的净增量。 但实际三季度内容不算平淡，比如《KPop》成为奈飞史上最受欢迎的电影、《Squid Game》第三季收 尾、《Wednesday》第二季上线后热度爆棚，观看次数挤进了历史榜单 TOP10。这一系列的传播热度， 也使得市场事先对奈飞 Q3 业绩有了较高的期待。 Q： 能否详细说明税费支出的性质，以及为何超 ...

Core Insights - The company is focusing on casual and family-friendly games, similar to its previous strategy with family-oriented content on Disney Channel [2][3] - There is a belief that the company should embrace third-party titles rather than trying to develop exclusive games, which has proven to be costly [3][6] - The company is perceived as overly fixated on exclusivity, which is driving up production costs for games [6] Strategy and Execution - The current strategy involves offering games that appeal to the lowest common denominator, which may not be sustainable in the long term [2] - The company has a capable leader in charge of games, but there are concerns that internal dynamics may hinder effective strategy execution [4] - The company needs to adopt a platform mindset similar to Apple’s iOS, allowing third-party games to be available on its service [7][9] Market Positioning - The company is missing opportunities by not including popular games like Candy Crush and Fortnite on its platform [8][9] - By positioning itself as a portal for gaming, the company could attract a wider audience, especially those without gaming consoles [9] - The company has the technological capability to succeed in this space if it shifts its perspective and strategy [7][9]

Financial Data and Key Metrics Changes - The company reported revenue in line with expectations for Q3 2025, with operating income impacted by a Brazilian tax matter, which would have exceeded forecasts otherwise [2][10] - Engagement metrics showed record share TV time in Q3 in both the U.S. and the U.K., indicating healthy user engagement [2][17] - The company is on track to more than double ad revenue this year, marking significant growth in its advertising segment [2][12] Business Line Data and Key Metrics Changes - The live offerings and gaming segments are being expanded, with notable events like the Canelo Crawford fight achieving record viewership [3][26] - The K-pop, Demon Hunters film has become a cultural phenomenon, demonstrating the company's ability to create popular content that resonates globally [5][24] - The advertising business is seeing growth, with more than doubling of U.S. upfront commitments and higher rates of growth in programmatic advertising [12][14] Market Data and Key Metrics Changes - The company estimates it currently captures only about 7% of the addressable market in consumer spending and 10% of time spent on TV in its largest market, indicating substantial growth potential [4] - Total view hours grew faster in Q3 2025 compared to the first half of the year, achieving the highest quarterly view share ever in the U.S. and U.K. [17][18] Company Strategy and Development Direction - The company aims to continue focusing on profitable growth and reinvesting in its core business while embracing competition as a driver for improvement [4][32] - There is a strong emphasis on expanding original content and enhancing user engagement through interactive features and gaming [39][50] - The company is cautious about M&A, preferring organic growth and selective acquisitions that align with its strategic goals [32][33] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in the health of the business and the opportunities ahead, despite challenges such as the Brazilian tax issue [2][10] - The company is excited about its upcoming content slate for Q4 and 2026, which includes returning popular series and new films [20][21] - Management believes that the shift from linear viewing to streaming will continue to benefit the company long-term [19] Other Important Information - The Brazilian tax matter is a unique gross tax on outbound payments, which has been flagged as a potential exposure in previous filings [8][10] - The company is exploring the integration of high-quality video podcasts into its offerings through a partnership with Spotify [22] Q&A Session Summary Question: Health of the business and future opportunities - Management believes the business is healthy and sees significant opportunities for growth ahead [2] Question: Nature of the Brazilian tax expense - The tax is a gross tax on outbound payments, not an income tax, and has impacted operating income for Q3 2025 [7][10] Question: Revenue and operating income growth for 2026 - Full year 2026 guidance will be provided in January, but the company aims to sustain healthy revenue growth and expand margins [11] Question: Advertising growth expectations - The company is excited about doubling ad revenue in 2025 and sees room for growth in programmatic advertising [12][14] Question: Engagement metrics and content performance - Total view hours grew in Q3 2025, with significant engagement from events like the Canelo Crawford fight and the K-pop film [17][18] Question: Strategy regarding M&A and industry consolidation - The company remains focused on organic growth and selective M&A opportunities, viewing industry consolidation as neither a threat nor a significant opportunity [32][33] Question: Impact of AI on content creation - Management sees AI as a tool to enhance creativity rather than replace it, focusing on leveraging AI for better storytelling and productivity [47][50]

Financial Data and Key Metrics Changes - The company reported revenue in line with expectations for Q3 2025, with operating income impacted by a Brazilian tax matter, which would have exceeded forecasts otherwise [2][16] - Engagement metrics remain healthy, achieving record share of TV time in both the US and the UK, with the highest quarterly view share ever recorded [3][26] Business Line Data and Key Metrics Changes - The advertising segment is on track to more than double ad revenue this year, with significant growth in programmatic advertising [3][20] - The company achieved its best ad sales quarter ever, indicating strong performance in the advertising business [3] Market Data and Key Metrics Changes - The company is currently capturing only about 7% of the addressable market in terms of consumer spending and 10% of time spent on TV in its largest markets, indicating substantial growth potential [5][6] - The Canelo Crawford fight was the most viewed men's championship fight this century, demonstrating the impact of live events on engagement [39] Company Strategy and Development Direction - The company focuses on continuous improvement in key areas such as technology and content to build a scalable global streaming business [4][10] - The strategy includes expanding original content and enhancing engagement through interactive features and gaming [62][63] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in the health of the business and the opportunities ahead, emphasizing the importance of innovation and competition [2][5] - The company plans to sustain healthy revenue growth, expand margins, and increase free cash flow in the upcoming years [17][18] Other Important Information - The Brazilian tax matter is a unique gross tax on outbound payments, which has been recorded as a component of cost of revenues, affecting Q3 results [12][14] - The company is excited about upcoming content, including new seasons of popular shows and films, which are expected to drive engagement in 2026 [31][33] Q&A Session Summary Question: Can you talk broadly about the health of the business and the opportunity ahead? - Management believes the business is very healthy, with good progress on key initiatives and a lot of work ahead to fully realize opportunities [2] Question: Can you provide more color on the nature of the tax expense? - The Brazilian tax is a gross tax on outbound payments, not an income tax, and has been recorded as a cost of revenues affecting Q3 results [11][12] Question: Do you have any early views on revenue and operating income growth for 2026? - Full year 2026 guidance will be issued in January, but the financial objectives remain unchanged, focusing on healthy revenue growth and margin expansion [17][18] Question: Should we interpret the doubling of upfront commitments in advertising to mean that full year 2026 advertising could also double? - While the company is excited about the growth trajectory, specific 2026 guidance is not provided at this time [19][20] Question: Are fill rates improving in line with expectations as the Netflix ad suite and new demand partnerships scale up? - Fill rates have improved, and the company believes they will continue to improve as go-to-market capabilities develop [25] Question: Are you seeing a pickup in engagement as expected? - Total view hours grew faster in Q3 2025 than in the previous year, with significant engagement from key events and content [26][28] Question: How should we think about the recent deal with Spotify? - The partnership with Spotify aims to provide more entertainment options for members, integrating high-quality video podcasts into the Netflix offering [34] Question: Do you see potential industry consolidation reshaping the competitive landscape? - The company remains focused on organic growth and selective M&A, viewing industry consolidation as neither a threat nor a significant opportunity [50][56] Question: How do you think gaming could change the time members spend with Netflix each day? - Gaming is seen as a significant opportunity for engagement, with plans to expand interactive features and high-quality games [62][63]

gorodenkoff/iStock via Getty Images Listen below or on the go on Apple Podcasts and Spotify Netflix (NFLX) brings video games to TV screens in latest push beyond streaming. (00:20) Generic drug imports unlikely to face tariffs - report. (01:26) Trump says ACA subsidies won't be discussed until government shutdown ends. (02:26) This is an abridged transcript. Netflix (NASDAQ:NFLX) is bringing its video games to television screens for the first time. Subscribers will now be able to play select games on ...

Core Insights - Apple is focusing on the mobile gaming opportunity ahead of its Worldwide Developers Conference (WWDC) [1] - The company has acquired its first game studio, RAC7, which developed the popular Apple Arcade game Sneaky Sasquatch [2] - Apple is developing a dedicated gaming app for iOS that will replace the Game Center app and integrate with Apple Arcade [4] Company Developments - Apple already offers a subscription-based Arcade product for iOS, providing access to various mobile games, including indie titles like Stardew Valley [2] - The acquisition of RAC7 marks a significant step in Apple's investment strategy in the gaming sector [2] - The new gaming app will feature leaderboards, recommendations, challenges, and social features, potentially integrating with iMessage or FaceTime for multiplayer gaming [4] Industry Trends - The rise of cloud gaming is influencing Apple's strategy, as users increasingly prefer streaming games without large downloads [5] - Other companies, such as Netflix, are also investing in mobile gaming, indicating a broader trend in the entertainment industry [3]

Netflix made its case for creating and publishing games on its massive streaming platform for all the world to engage with.Speaking at a side event at the Game Developers Conference, Alain Tascan, president of games at Netflix, “At Netlix we want to entertain the world.”Games are a way of entertaining Netflix’s 700 million-plus customers. It can keep people entertained between seasons.“We are not yet the Netflix of games, but that is where we are headed,” he said. “It is the biggest shift in entertainment i ...