Core Viewpoint - The company reported a revenue of 12.3 billion yuan for FY25/26 H1, a year-on-year decrease of 5.8%, and a net profit of 790 million yuan, down 9.7% year-on-year, while proposing an interim dividend of 0.13 yuan per share, with a payout ratio increasing by 2.8 percentage points to 102.2% [1] Revenue and Profit Analysis - The main brands (Nike + Adidas) and other brands (PUMA + Converse + VF, etc.) saw revenue declines of 4.8% and 12.2%, respectively, with total revenues of 10.81 billion yuan and 1.41 billion yuan, accounting for 87.9% and 11.5% of total revenue [1] - Retail and wholesale businesses experienced declines of 3.0% and 20.3%, with revenues of 10.60 billion yuan and 1.62 billion yuan, while online retail achieved double-digit growth [2] Operational Efficiency and Cash Flow - The company's gross margin decreased by 0.1 percentage points to 41.0%, primarily due to increased discounts from a higher proportion of online sales, although retail sales and brand support partially offset this impact [2] - The end-of-period inventory decreased by 4.7% to 5.83 billion yuan, with inventory turnover days increasing by 1.7 days to 150 days [2] - Net cash flow from operating activities fell by 48.2% to 1.36 billion yuan, influenced by changes in accounts receivable and payable [2] Strategic Initiatives - The company is enhancing its competitive edge through a comprehensive retail strategy and expanding its presence in running and outdoor segments, adding new partner brands and opening a multifunctional running community store in Shanghai [3] - The company aims to improve profitability and maintain a high dividend payout ratio, with expectations for profit stability in FY26 and improved margins in the long term [3] Earnings Forecast and Valuation - The company has adjusted its net profit forecasts for FY2026-27 down by 20% and 23% to 1.30 billion yuan and 1.49 billion yuan, respectively, while introducing a forecast of 1.70 billion yuan for FY28 [3] - The target price is set at 4.0 HKD, reflecting a PE ratio of 15.2x for FY27, maintaining a "buy" rating due to the company's leading position in comprehensive retail and attractive dividend yield [3]