A land once devastated by American bombing now accounts for half of Nike’s global shoe production. Hundreds of other American companies and their suppliers have manufacturing bases in Vietnam too. As the Southeast Asian country’s annual GDP climbed, exports to the US grew.Now, Vietnam is one of the countries most dependent on American trade. The United States is Vietnam’s largest export market. Vietnam’s massive trade surplus with the US has made it a key target for Donald Trump.The problem is they charge u ...

In trading on Friday, shares of Nike crossed above their 200 day moving average of $71.77, changing hands as high as $72.84 per share. Nike shares are currently trading up about 14.8% on the day.10 Stocks Crossing Above Their 200 Day Moving Average »The chart below shows the one year performance of NKE shares, versus its 200 day moving average:NKEtickertechLooking at the chart above, NKE's low point in its 52 week range is $52.28 per share, with $90.62 as the 52 week high point — that compares with a last t ...

Nike shoes are seen in the King of Prussia Mall, as global markets brace for a hit to trade and growth caused by U.S. President Donald Trump's decision to impose import tariffs on dozens of countries, in King of Prussia, Pennsylvania, U.S., April 3, 2025.Nike will resume selling its products directly to Amazon in the U.S. for the first time since 2019, CNBC has confirmed.The sneaker giant stopped selling its goods wholesale on Amazon six years ago as part of a push to distribute more directly to customers a ...

Core Viewpoint - Nike is set to increase prices on a wide range of footwear, apparel, and equipment due to the impact of new tariffs imposed by the U.S. government, which is expected to affect the retail industry's profits [1][4][6] Pricing Adjustments - Prices for adult Nike apparel and equipment will rise between $2 and $10, with footwear priced between $100 and $150 seeing a $5 increase, and sneakers above $150 experiencing a $10 hike [2] - The price increases will take effect by June 1, but some changes may appear on shelves as soon as this week [2] - Children's products and items priced under $100 will not see price increases, as the company aims to be sensitive to families' financial challenges [3] Tariff Impact - Nike manufactures about 50% of its footwear in China and Vietnam, both of which are affected by the new tariffs, with Chinese goods facing a 30% tariff and Vietnamese goods a 10% duty [5] - The tariffs are expected to negatively impact Nike's profit margins, which were already under pressure due to reliance on discounting to sell products [6] Communication and Implementation - Nike has communicated the price hikes to its wholesale partners, but the exact implementation at retail locations like Dick's Sporting Goods and Foot Locker is not yet clear [7] - The company stated that pricing adjustments are part of its regular seasonal planning and did not explicitly link the decision to the tariffs [4]

Core Insights - The total value of the top 100 global brands reached $10.7 trillion in 2025, marking a 29% year-on-year increase, primarily driven by strong performance from technology-driven brands [1][2]. Company Highlights - Apple retained its position as the most valuable brand with a value of $1.3 trillion, a 28% increase from 2024, accounting for over 12% of the total value of the top 100 brands [2][4]. - Google and Microsoft followed, with brand values of $944.1 billion (+25%) and $884.8 billion (+24%) respectively [2]. - Notable growth was observed in Nvidia, which saw a 152% increase in brand value to $509.4 billion, and Instagram, which grew by 101% to $228.9 billion [2][4]. - Chinese brands made a significant impact, with 12 brands listed and a total value increase of 26%, ranking second globally in growth [2][4]. Industry Trends - The retail sector continued its growth trend from 2022, with an overall brand value increase of 48% [4]. - In contrast, the apparel, food and beverage, and personal care sectors experienced stagnation or decline in brand value [4]. - The luxury goods sector, which had maintained growth since 2020, saw a 2% decline in 2025, possibly due to a shift in consumer preferences towards lifestyle experience products [4]. - The alcoholic beverage sector faced a significant impact from younger consumers, with a decline of 11% [4]. Brand Evolution - Since 2006, nearly 71% of the value created by the top 100 brands has come from brands that disrupt industry norms or innovate [3][5]. - The BrandZ ranking reflects the globalization of the Chinese economy, showcasing how brands that meet or redefine consumer needs have reshaped the global brand landscape [5][6].