Group 1 - The core viewpoint of the articles highlights the significant growth in sales performance for various brands during the Double 11 shopping festival, indicating strong brand power and operational efficiency in the industry [1][2][3] Group 2 - Zhenjia achieved an 80% year-on-year increase in total GMV during Double 11, with notable sales growth across multiple platforms: Tmall (65%), Douyin (102%), JD (135%), and Xiaohongshu (46%) [1] - Multiple products from Zhenjia ranked top in their respective categories, including fragrance laundry liquid and laundry pods, showcasing the effectiveness of their product strategy [1] - Feicui reported a staggering 35-fold year-on-year increase in total GMV, with significant growth on Tmall (over 240% compared to 618) and Douyin (100% increase) [2] - Feicui's key products, such as the anti-aging small purple bottle, achieved top sales rankings across various platforms, indicating strong market acceptance [2] - Nuibay, a new player in the dietary supplement sector, made a strong debut during Double 11, with its products ranking highly in multiple categories on Tmall [2] - The investment outlook for Feicui is positive, with expectations of profit realization next year and continued growth from new brands like Nuibay and Vitaocean [3] - Feicui's profit forecast for next year has been raised to 350 million yuan, reflecting confidence in its performance and brand strength [3]