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母婴生意不好做,孩子王16.5亿元押注养发赛道
Guo Ji Jin Rong Bao· 2025-08-20 14:18
Core Viewpoint - The company, Kidswant, reported its best half-year performance in four years, with revenue of 4.911 billion yuan, a year-on-year increase of 8.64%, and a net profit of 143 million yuan, up 79.42% [2] Financial Performance - Kidswant achieved a net cash flow from operating activities of 999.8 million yuan, reflecting an 18.28% year-on-year growth [2] - The company has expanded its retail presence to nearly 1,200 stores nationwide after acquiring 100% of Leyou International [2] Store Performance - As of June 30, 2023, Kidswant operated a total of 1,058 stores, with 518 being direct-operated and 540 under Leyou [5] - The average sales revenue and sales per square meter for direct-operated stores increased, while Leyou's performance declined significantly post-acquisition [5][6] - Leyou's direct-operated stores reported a total of 424, with negative growth in sales per square meter and average revenue across various regions, particularly in Central China [6] Acquisition and Strategic Moves - Kidswant has been actively pursuing acquisitions to diversify its business, including a recent purchase of 65% of Siyu Industrial for 1.65 billion yuan [9][11] - Siyu Industrial, a leading brand in the hair care industry, reported a revenue of 723 million yuan and a net profit of 180 million yuan in 2024, indicating a higher profit margin compared to Kidswant [11] - The company aims to transition from a single-focus baby retail business to a broader family-oriented business model [11] Challenges and Future Outlook - Leyou International has performance targets set for the next three years, with the current year's net profit significantly below the target [7] - The integration of diverse business lines raises questions about operational synergy and financial pressure due to increased debt levels [11] - The high premium paid for the acquisition of Siyu Industrial, with a valuation increase of 583%, poses risks if future performance does not meet expectations [11]