Group 1 - French luxury brand Guerlain announced Zhao Jinmai as its skincare ambassador, launching the new Imperial Bee series on August 4 [1] - Baoxiniro appointed Wu Lei as its global brand ambassador and introduced a special Qixi gift box, which includes five silver cards, one NFC leather luggage tag, one acrylic puzzle ornament, one planet exchange card, and one high-definition poster, along with nationwide advertising across over 1,000 locations [2] - Dior announced Deng Wei as its global beauty ambassador and released a Qixi advertisement featuring him on August 4 [3] Group 2 - OLAY appointed Dan Yichun as the brand ambassador for its whitening product line, specifically the OLAY Water Light White Bottle [4] - Aikeman announced Bi Wenjun as its brand ambassador on August 5 [5] - KENINA appointed Wu Xuanyi as its brand ambassador on August 6 [6] Group 3 - Roger Vivier announced Zhang Kangle as a brand friend, showcasing him in the August cover story of a men's fashion magazine, wearing Roger Vivier shoes, bags, and accessories [7] - OfAkiva appointed Li Meng as its global brand ambassador, with her "Naga Mother of Earth" one-shoulder printed dress now available on OfAkiva's official flagship store [8]

Core Insights - The report focuses on successful marketing strategies in the beauty and personal care sector on Xiaohongshu, providing practical references for industry practitioners. It highlights various brands' innovative approaches to enhance product visibility and sales conversion during promotional events [1]. Group 1: Marketing Strategies - The combination of opening screen and H5 new styles has proven effective, with brands like La Roche-Posay and OLAY using this model to drive user engagement and sales, resulting in a 64% increase in brand audience assets for OLAY within a week [1]. - Celebrity co-creation notes have become a popular tactic, with brands like La Mer and L'Oréal leveraging celebrity endorsements to enhance brand interaction and visibility [1][12]. - The "Search Audience Optimization" feature has been launched, allowing brands like Estée Lauder to segment audiences and optimize keywords, leading to a 42% increase in traffic from expanded keywords [1][23]. Group 2: Campaign Effectiveness - The "One-Click Volume Plan" by Xuelingfei has reduced time costs in campaign execution, contributing 86% of traffic during the campaign period while maintaining ROI [1][44]. - ELL's management function, combined with advanced audience targeting, has helped brands overcome challenges in note volume, increasing the share of traffic in information flow by 40% and improving advertising ROI by 8% [1][50]. - The report emphasizes the importance of innovative marketing methods to effectively reach target audiences, enhance brand awareness, and boost product sales in a competitive market [1].