Investment Rating - The report does not explicitly state the investment rating for Proya Cosmetics, but it indicates positive growth in revenue and profit, suggesting a favorable outlook for the company. Core Insights - Proya Cosmetics achieved positive growth in revenue and net profit in 25Q2, with a revenue of 5.362 billion yuan for 25H1, up 7.21% YoY, and a revenue of 3.003 billion yuan for 25Q2, up 6.4% YoY [2][8] - The gross margin improved to 73.85% in 25Q2, up 4.25 percentage points YoY, primarily due to cost reduction and efficiency improvements [2][8] - The company is actively planning for an H-share listing to support its global expansion strategy and enhance brand visibility [5][11] Financial Performance - The net profit attributable to the parent company for 25H1 was 799 million yuan, up 13.80% YoY, with a net profit margin of 14.01% for 25Q2 [2][8] - Operating cash flow for 25H1 was 1.293 billion yuan, up 95.34% YoY, providing a solid foundation for future investments and dividends [2][8] Brand Performance - The core brand Proya saw a slight revenue decline of 0.08% YoY, while other brands like OR and Original Color maintained high growth rates, with OR brand revenue increasing by 102.52% YoY [3][9] - The Proya brand accounted for 74.27% of total revenue, while TIMAGE and OR brands contributed 13.17% and 5.22% respectively [3][9] Sales Channels - Online sales channels generated 5.109 billion yuan in revenue for 25H1, up 9.17% YoY, accounting for 95.39% of total revenue, while offline channels saw a decline of 21.49% YoY [4][10] - The growth in online channels was attributed to continuous investment in e-commerce and new product launches [4][10] Dividend Policy - The company announced a cash dividend of 0.8 yuan per share, totaling 315 million yuan, with a payout ratio close to 40%, marking the highest level in its history [5][11] - Proya aims to maintain sustainable dividends in the future and may increase the payout ratio further [5][11]