Core Viewpoint - DBS has lowered the target price for Great Wall Motors (02333) from HKD 23 to HKD 19, reflecting a forecasted price-to-earnings ratio of 10 times for next year, down from 12 times for this year, while maintaining a "Buy" rating [1] Group 1: Company Strategy - Great Wall Motors is accelerating its overseas expansion to enhance growth momentum, anticipating a slowdown in the domestic Chinese automotive market by 2026 [1] - The company has planned an overseas production network to support sales and improve investment returns, including a factory in Brazil with a capacity of 50,000 units targeting Latin America and a factory in Thailand with a capacity of 80,000 units for the ASEAN/Asian market [1] - These facilities will produce models from the Haval series (H6, H9, etc.), ORA, and more, aiming to shorten delivery times and mitigate the impact of slowing growth in the Russian market, which accounts for approximately 10% of its automotive sales [1] Group 2: Financial Performance - Great Wall Motors experienced pressure on gross margin in the third quarter, with a year-on-year decrease of 1.3 percentage points and a quarter-on-quarter decrease of 1.6 percentage points to 17.2%, primarily due to increased advertising and promotional expenses for new models and the expansion of direct sales channels [1] - DBS expects that the expanded network will lead to higher sales efficiency, allowing the product gross margin to stabilize at around 19% by 2026 [1] - The bank forecasts a compound annual growth rate of 10% for Great Wall Motors' earnings from 2024 to 2026, supported by a revenue growth rate of 13.7% [1]

Group 1 - The core viewpoint of the article is that Great Wall Motors is accelerating its international expansion to enhance growth momentum, anticipating a slowdown in the domestic Chinese automotive market by 2026 [1] - DBS has lowered the target price for Great Wall Motors from HKD 23 to HKD 19, which corresponds to a projected price-to-earnings ratio of 10 times for next year, down from a previous estimate of 12 times for this year, while maintaining a "Buy" rating [1] - The company has planned an overseas production network to support sales and improve investment returns, including a factory in Brazil with a capacity of 50,000 units targeting Latin American markets such as Mexico, Argentina, and Chile, and a factory in Thailand with a capacity of 80,000 units aimed at the ASEAN/Asian markets [1] Group 2 - Great Wall Motors is expected to face pressure on gross margins in the third quarter, with a year-on-year decrease of 1.3 percentage points and a quarter-on-quarter decrease of 1.6 percentage points to 17.2%, primarily due to increased advertising and promotional expenses for new models and the expansion of direct sales channels [1] - DBS anticipates that the expanded network will lead to higher sales efficiency, allowing the product gross margin level to stabilize at around 19% by 2026 [1] - The bank projects a compound annual growth rate of 10% for Great Wall Motors' earnings from 2024 to 2026, supported by a revenue growth rate of 13.7% [1]

Core Insights - GWM unveiled its new global strategy and brand logo at the 21st Shanghai International Automobile Industry Exhibition, marking a significant step towards becoming a leader in intelligent mobility and automotive innovation [2][3] Product and Innovation - GWM showcased two core product clusters: "Smart Tech Lifestyle" and "Off-Road Powerhouse," highlighting its diverse offerings including HAVAL, WEY, ORA, TANK, POER, and SOUO Motorcycles [1] - The company invested 500 million yuan to establish the largest safety testing facility in Asia, enhancing the safety performance of intelligent new energy vehicles [3] - GWM's technological advancements include a clean and efficient 2.4T diesel powertrain and a comprehensive hybrid ecosystem with various intelligent all-wheel-drive systems [8][9] Global Strategy - GWM implements a "Global Standards + Local Customization" strategy, ensuring quality and safety while customizing products for different markets [3][4] - The company has established a presence in over 170 countries and regions, integrating into local communities and responding to unique market demands [10][12] - GWM's globalization strategy focuses on "Ecosystem Expansion Abroad," encompassing R&D, manufacturing, supply chain, sales, and services [12][14] Brand Development - The newly launched GWM Beacon emblem symbolizes the brand's commitment to global expansion and the integration of its domestic and international identities [13] - GWM emphasizes the belief of "One GWM," aiming to unify its global presence and enhance product and technology evolution [14]