| 全球平板电脑出货量 (市场份额和年增长率) | | | | | | | --- | --- | --- | --- | --- | --- | | Canalys PC 分析统计数据: 2025 年第二季度 | | | | | | | 2025 年 | | 2025 年 | 2024 年 | 2024 年 | संच हिं | | 商 | 第二季度 | 第二季度 | 第二季度 | 第二季度 | | | 버렸을 | | 市场份额 | 버분들 | 市场份额 | | | 25 25 | 14,108 | 36.1% | 13,773 | 38.6% | 2.4% | | 三星 | 6,656 | 17.1% | 6,776 | 19.0% | -1.8% | | 华为 | 3,231 | 8.3% | 2,501 | 7.0% | 29.2% | | 時寝 | 3,098 | 7.9% | 2,485 | 7.0% | 24.7% | | 小米 | 3,051 | 7.8% | 2,144 | 6.0% | 42.3% | | 真临 | 8,891 | 22.8% | 8,042 | 22.5% | 10.6 ...

Canalys（现并入Omdia）研究经理Himani Mukka 表示："在中国消费者补贴政策的支持以及全球商用招标项目的推动下，全球平板市场在第二季度继续展 现出强劲的增长势头。市场还受益于一波新品发布热潮，尤其是在游戏平板领域。随着消费者对游戏场景的兴趣日益增长，游戏平板已成为一个细分增 长品类，尤其在亚洲地区表现突出。值得关注的新品包括小米的Redmi K Pad（8.8英寸）和vivo的Pad5，联想的Legion Tab季度出货量更是翻倍增长。厂 商们也在将平板作为其互联生态战略的关键组成部分。荣耀在第一季度率先发布'Alpha'计划，小米则于5月推出'人车家全生态'战略，旨在无缝整合智能 手机、平板、智能家居设备，甚至新能源汽车。新发布的小米Pad 7 Ultra正是该生态中的核心控制枢纽。" | 全球平板电脑出货量 (市场份额和年增长率) | | | | | | | --- | --- | --- | --- | --- | --- | | Canalys PC 分析统计数据: 2025 年第二季度 | | | | | | | 2025 年 | | 2025 年 | 2024 年 | 2024 ...

Core Insights - The global tablet market showed strong growth in Q2 2025, with shipments reaching 39 million units, a 9% year-on-year increase and a 5% quarter-on-quarter increase, driven by stable demand in China and EMEA regions [1] - The Chromebook market is experiencing a resurgence, particularly in Japan due to the GIGA school project, with shipments in the first half of 2025 reaching 11 million units [1][6] Tablet Market Overview - Apple remains the leader in the tablet market with 14.1 million iPads shipped in Q2 2025, a 2% increase year-on-year [4] - Samsung follows in second place with 6.7 million units shipped, while Huawei, Lenovo, and Xiaomi have all seen significant growth, particularly in the Chinese market [4] - Notable new product releases in the gaming tablet segment have contributed to market growth, with brands like Xiaomi and Lenovo seeing substantial increases in shipments [3] Chromebook Market Dynamics - Lenovo led the global Chromebook market in the first half of 2025 with shipments of 3.45 million units, a 27% year-on-year increase [7] - The demand for Chromebooks is expected to remain high due to government-funded procurement activities in Japan, with shipments to Japan increasing over 20 times year-on-year [6] - Other brands like HP, Acer, Dell, and ASUS are also participating in this growth, with ASUS showing a 43% increase in shipments [6][7] Market Share and Growth Rates - In Q2 2025, the market shares for key tablet manufacturers were as follows: Apple (36.1%), Samsung (17.1%), Huawei (8.3%), Lenovo (7.9%), and Xiaomi (7.8%) [4] - The Chromebook market share for the first half of 2025 showed Lenovo at 31.3%, HP at 23.4%, and Acer at 20.1%, indicating a competitive landscape [7]