源飞宠物 20250925 摘要 元飞宠物三季度预计收入同比增长 20%-30%，自主品牌皮卡普 8 月单 月销售额破千万，目标 3,000 万元，新品牌 Pocket House 试运行符合 预期，目标小几百万规模。 公司调整自主品牌策略，聚焦皮卡普，扩展至猫零食和主粮，提供一站 式采购，抓住中间价格带市场，通过多品类增加客户曝光度。主粮于 6 月下旬推出，预计 10 月中旬或 11 月放量爆发，目前占比 10%-15%。 元飞宠物重点布局抖音平台，降低拉新成本，全渠道铺设，未来将客户 转化至淘天系或京东等货架电商，实现品牌平稳发展。海外品牌虽有溢 价，但国内品牌竞争压力增大，公司希望以最短时间抓取最大市场份额。 代理业务旨在了解国内市场，促进自主品牌发展，目标 2.5-3 亿元，目 前顺利。未来三年维持现状，提高净利润 1-2 个百分点，支持自主品牌。 品牌策略调整为淘汰不合适品牌，专注于核心品牌，优化渠道独立运营。 员工持股减持为上市前老员工原始股，与当前股权激励无关。核心海外 产能集中在柬埔寨，预计 2026 年 6-7 月新增产能上线，主要集中于食 品线。8 月 19 日后部分客户希望公司承担部分关 ...

Summary of Yuanfei Pet's Conference Call Company Overview - **Company**: Yuanfei Pet - **Industry**: Pet Products Key Points Financial Performance - In Q2 2025, Yuanfei Pet achieved a revenue growth of 53% and profit growth exceeding 30%, surpassing expectations, driven by strong performance in both proprietary brands and OEM business [2][4] - For the first half of 2025, total revenue was approximately 790 million yuan, with pet snacks contributing 410 million yuan and other pet supplies around 300 million yuan [3][4] Market Segmentation - Domestic market revenue for the first half of 2025 was about 170 million yuan, with proprietary brands contributing 20 million yuan, primarily from the Pikap brand, which accounted for over 80% of proprietary brand revenue [2][10] - The overseas market, particularly the U.S., accounted for about 70% of total exports, showing stable growth, while the European market experienced a decline and the Japanese market remained stable [6][8] Production and Capacity - The Cambodian factory is operating at full capacity, exceeding design capacity by 20%-30%. The Bangladeshi factory is in trial production for gelatin products, with full production of snacks and supplies expected by 2027 [9] - The transition of U.S. orders to Cambodian production has resulted in higher gross margins compared to European and Japanese production, which remains domestic [8][12] Brand Development and Strategy - The company plans to maintain a spending ratio of around 30% of total revenue, focusing on the Pikap brand, with revenue as the primary performance metric [15] - New mid-to-high-end proprietary brand Pocket House is priced around 300 yuan, targeting young, fashionable urban consumers, with plans to expand into pet toys and supplies [2][24] Product Margin Analysis - Gross margin for food products improved due to increased sales of proprietary brands and reduced costs in Cambodia, while margins for supplies decreased due to a reduction in high-margin orders [5] - The gross margin for the U.S. market is the highest, followed by Europe and Japan, due to production location differences and order concentration [8] Future Outlook - The company expects stable growth in Q3 2025, with a potential slowdown in Q4 due to seasonal factors [7][13] - Plans to introduce new proprietary brands and expand product offerings, including functional pet food, are underway, with a focus on market testing and brand recognition [16][27] Sales Channels and Marketing - The primary sales channel is through Douyin, with significant growth observed in JD.com. The company is gradually shifting from self-broadcasting to collaborating with mid-tier influencers to reduce costs [19][20] - The domestic market for pet supplies is still in its early stages, with most brands achieving annual sales of around 20-30 million yuan [22][23] Competitive Positioning - The company differentiates its brands through unique product designs and targeted marketing strategies, aiming to capture a diverse consumer base [25][26] Challenges and Risks - The impact of U.S. tariffs on products from Cambodia is minimal, with the current tariff rate at 19%, affecting only a small percentage of high-margin clients [12] This summary encapsulates the key insights from Yuanfei Pet's conference call, highlighting its financial performance, market strategies, production capabilities, and future outlook in the pet products industry.