国际餐饮集团（Restaurant Brands International Inc.，下称"RBI 集团"）接手汉堡王中国业务后，有了新 的规划。 近日，南都湾财社记者从汉堡王中国处获悉，汉堡王中国最新任命了两名新的高管。陈玟瑞被任命为首 席执行官副手，并兼任首席供应链官，薛冰被任命为首设的首席变革官。陈玟瑞曾担任百胜中国首席供 应链官，而薛冰则曾在麦当劳中国任职。与此同时，汉堡王还打算继续关店，其预计今年将新开门店40 到60家，但是门店总数将有所下降。 汉堡王中国今年预计继续关店 门店日均销售额及格线在6000元以上 汉堡王中国最新透露，作为优化发展战略的一部分，其将对其餐厅门店布局进行全面评估，并关闭部分 选址及运营不佳的门店。这一调整预计会使 2025 年汉堡王中国的门店总数有所下降。为抵消部分影 响，汉堡王中国计划同步新增40至60家新餐厅。新门店将战略布局于品牌基础稳固、增长动能明确的 一、二线城市的核心商圈。 汉堡王首席供应链官陈玟瑞指出，"优化餐厅布局是战略性与必要性的决策，通过优化门店网络并加码 高潜力市场，我们正全面提升系统健康度，为未来加速高质量增长筑牢根基。" 南都湾财社记者对比了R ...

Financial Data and Key Metrics Changes - The company is on track to deliver over 8% adjusted operating income growth for the year, which is a fundamental part of its long-term algorithm [15][16] - Franchise profitability for Tim Hortons exceeded $300,000 annually per unit last year, increasing by $25,000 [70] Business Line Data and Key Metrics Changes - The acquisition of Carrols was a significant step for the Burger King brand, aimed at changing the franchise landscape to more local owner-operators [9] - The company has taken over its Burger King business in China, which had been struggling, and is now focused on improving operations and ramping up advertising [10][11] Market Data and Key Metrics Changes - In the U.S., stable employment levels are seen as a positive driver for QSR usage, while Canada has experienced a slight uptick in unemployment, presenting a tougher environment [30][31] - The company sees stabilization in consumer spending in China, with plans to open 300 restaurants there as part of its growth strategy [38][39] Company Strategy and Development Direction - The company aims to build compelling business models for franchise partners globally, focusing on sustainable unit economics [18] - The strategy includes refranchising Carol's restaurants and Burger King China to local operators, simplifying the business model over time [24][25] Management's Comments on Operating Environment and Future Outlook - Management expressed optimism about addressing fundamental challenges in the business, including turning around the Burger King brand and improving operations in China [16][17] - The management believes that the investments made will yield high returns and strengthen the business foundation by 2028-2029 [21] Other Important Information - The company has added a new segment called Restaurant Holdings, which includes Carol's, Popeyes China, and Firehouse Brazil, to provide clearer financial disclosure [20] - The company plans to maintain a high level of capital expenditures in 2025 and 2026, with expectations to stabilize around $300 million thereafter [25][27] Q&A Session Summary Question: What has changed in the past year for Restaurant Brands International? - Management highlighted the acquisition of Carrols and taking over Burger King in China as significant changes [9][10] Question: What are the top three takeaways for investors? - The company is on track for 8% adjusted operating income growth, addressing fundamental challenges, and building sustainable business models for franchisees [15][16][18] Question: What is the path to improve ROIC? - The focus is on refranchising Carol's and Burger King China, with a long-term view of simplifying the business model [24][25] Question: How is the macro environment affecting different markets? - The U.S. shows stable employment, while Canada faces challenges; China is stabilizing, and Western Europe has mixed performance [30][31][33] Question: How is Tim Hortons performing in Canada? - Tim Hortons has maintained strong performance due to its value proposition, despite macro challenges [35][36] Question: What is the strategy for Popeyes in China? - The company is optimistic about Popeyes in China, focusing on building a strong local management team and improving operations [41][42] Question: How does the company manage coffee price pressures? - The company hedges coffee prices by buying forward, which helps mitigate volatility, and coffee costs represent a small portion of COGS [70][71][72] Question: What is the outlook for Tim Hortons' same-store sales growth? - Management expects continued outperformance beyond the long-term algorithm of 2% due to consistent improvements in product quality and service [76][80]