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超300家潮玩品牌齐聚北京QDF展 ?52TOYS携五大自有IP亮相
Group 1 - The Beijing QDF International Art and Design Toy Exhibition attracted over 300 toy brands, including both leading and niche players, showcasing a variety of popular IPs and new product launches [1] - 52TOYS presented its four major IPs along with a new series called LITTLE BUNS, which quickly generated a buying frenzy upon its debut [2] - The company plans to enhance its own IP portfolio starting in 2024, with new IPs set to launch in 2025, further solidifying its position as a leading IP operation platform [3] Group 2 - 52TOYS is ranked second among multi-category IP toy companies in China based on GMV for 2024, with over 100 owned and licensed IPs [3] - Wanda Film's subsidiary announced plans to acquire a 7% stake in 52TOYS for 144 million yuan, indicating confidence in the growth potential of the IP toy industry [3][4] - The IP toy industry is experiencing rapid growth, with an expanding consumer base and 52TOYS demonstrating a high level of IP and product diversification [4]
超300家潮玩品牌齐聚北京QDF展 52TOYS携五大自有IP亮相
Group 1 - The Beijing QDF International Art Design Toy Exhibition attracted over 300 toy brands, including popular IPs like FUNKO and 52TOYS, showcasing a variety of new and exclusive products [1] - 52TOYS launched its new IP series "LITTLE BUNS," which quickly became popular among attendees, highlighting the company's strong market presence [1][2] - The company plans to expand its IP portfolio, with new IPs like CiCiLu, PoukaPouka, and NINNIC set to launch in 2025, further enhancing its product offerings [2] Group 2 - 52TOYS is recognized as a leading IP toy company in China, ranking second in GMV among multi-category IP toy companies [3] - As of December 31, 2024, 乐自天成 (the parent company of 52TOYS) is projected to have total assets of approximately 530 million yuan and a net profit of around 30 million yuan for the year [3] - The rapid growth of the IP toy industry and the increasing consumer base present significant development potential for 52TOYS [3]