Core Points - Amazon plans to invest €1 billion (approximately $1.16 billion) in Belgium between 2025 and 2027 [1] - The investment aims to enhance infrastructure and deepen collaboration with Bpost and local SMEs [1] - The initiative is intended to optimize Amazon's supply chain in Belgium to achieve same-day delivery services [1] Investment Details - The planned investment of €1 billion will be directed towards infrastructure development in Belgium [1] - Amazon has previously invested around €800 million in Belgium over the past decade [1] Employment and Operations - Currently, Amazon employs 400 people in Belgium [1] - The investment is part of a broader strategy to strengthen Amazon's operational capabilities in the region [1] Promotional Activities - Amazon has launched a two-day "Prime Big Deal Days" promotional event, intensifying competition in the retail sector ahead of Black Friday [1] - The event, which started in 2022, is seen as a significant annual sales activity for Amazon, with exclusive offers expected to reach record numbers this year [1]

Group 1 - Major U.S. retailers are launching summer promotions to attract budget-conscious shoppers, marking one of the busiest shopping periods of the year [1] - Amazon's "Prime Day" will start on July 8, 2023, and has been extended from two days to four days, indicating strong retail logistics capabilities and no inventory supply constraints [1] - Bank of America predicts that the total gross merchandise volume (GMV) for this event will exceed $21 billion, representing a year-over-year growth of approximately 60% [1] Group 2 - Nielsen International Consulting states that Amazon's 2024 two-day "Prime Day" will be comparable in scale to the entire five-day "Cyber Week" [1] - Since its inception in 2015, Prime Day has been highly successful, prompting other retailers to launch competing events [1] - Walmart will kick off its "Walmart Deals Event" on July 8, extending its duration to six days and offering simultaneous online and in-store promotions across 4,600 locations [1] Group 3 - Target will hold its Circle Week sales event from July 6 to 12, 2023 [2] - Best Buy will run its "July Black Friday" promotion from July 7 to 13, 2023 [2] - Kohl's will have its summer online sale from July 7 to 10, 2023 [2]