Key Takeaways AMZN, ROST, WMT and COST stand out as 2025 holiday strategies set the tone for 2026 growth.Retailers used AI, omnichannel tools and loyalty perks to meet value-focused consumer demand.U.S. holiday sales are projected to hit $1.01-$1.02T, with online Cyber Week spend up 7.7% YoY.As the final calendar pages of 2025 turn, the holiday shopping season once again underscored its importance to the retail industry. From Black Friday through Christmas week, consumer demand has remained resilient despit ...

Core Viewpoint - Amazon.com Inc. stock is down approximately 20% from its all-time high in February, entering bear market territory, despite record-breaking earnings and long-term growth potential [1][3][13] Financial Performance - Amazon's latest earnings report from early February showed record revenue and profit, with quarterly profit exceeding $20 billion for the first time, marking an over 80% year-over-year increase [3][4] - The company has consistently beaten analyst expectations for multiple quarters, demonstrating resilience amid macroeconomic pressures [4] Business Drivers - The strong performance is attributed to the continued success of AWS, Amazon's high-margin cloud computing business, and a growing digital advertising segment, both seen as core revenue drivers [5] - Amazon's Prime ecosystem remains a dominant force in e-commerce, providing a recurring revenue stream that supports profitability even as retail margins tighten [9] Market Sentiment - Analysts maintain a bullish outlook on Amazon, with a 12-month stock price forecast of $260.65, indicating a potential upside of 31.79% from the current price of $197.78 [6] - Loop Capital has set a price target of $285, suggesting nearly 50% upside potential, highlighting the disconnect between the stock's current price and its long-term growth trajectory [7] Technical Indicators - Technical indicators suggest that the stock may be oversold, with the relative strength index (RSI) recently dipping to 26, indicating extreme conditions [10] - The MACD is nearing a bullish crossover, which often signals a shift in momentum, suggesting that if the broader market stabilizes, Amazon's stock may attract buyers [11][12] Investment Opportunity - Despite the stock's decline, the underlying business remains strong, making this a potentially attractive entry point for investors [13]